Joe Sultana

Insurance Technology Board Advisor | SaaS Growth & Value Creation | PE-Backed & Founder-Led Insurtech | NED

Cardiff, Wales, United Kingdom

About

Board-level Insurance Technology Executive and Strategic Advisor focused on growth, scalability and enterprise value creation. 35+ years’ experience across the UK and Ireland insurance technology sector, with strategic exposure to North American SaaS markets through executive leadership within a global PE-backed organisation. I work with founder-led, PE-backed and scaling SaaS businesses to strengthen commercial performance, operating discipline and strategic clarity. Core areas of expertise: • Defining and executing growth strategy • Scaling SaaS operating models • Strengthening EBITDA performance and commercial discipline • Supporting post-acquisition integration • Accelerating enterprise sales capability • Providing constructive board-level challenge and governance insight Currently serving as Commercial Director at IS2 and Founder of Atlam Consulting. Regular contributor across insurance technology media and industry events, and regular member of judging panels for major UK insurance and Insurtech awards. Engage selectively with boards and leadership teams within Insurance Technology and PE-backed SaaS businesses where strategic clarity and commercial discipline are required.

Experience

  • Commercial Director at IS2
    Mar 2023 - Present · 3 yrs 4 mos

    IS2 provides full-cycle digital trading and distribution solutions to the commercial insurance and schemes market. The Atlas platform is a groundbreaking digital distribution platform that empowers you to seamlessly deliver your products across multiple channels. Winner of numerous awards, Atlas is designed to simplify your distribution process while maximising your reach.

  • Founder & Managing Director at Atlam Consulting Ltd
    Jul 2021 - Present · 5 yrs

    Atlam Consulting is a specialist board-level advisory firm focused exclusively on Insurance Technology and SaaS distribution platforms. We support founder-led and PE-backed businesses across the UK and Ireland to strengthen growth strategy, operating discipline and enterprise value.

  • Director at e-Zee Insurance Solutions Ltd
    Nov 2021 - Feb 2023 · 1 yr 4 mos

    Founded in 2008, e-Zee is the market leader in providing strategic consultancy and IT support services within the general insurance industry. We work with key customer segments, including Brokers, Insurers, MGA's, Insurtechs and Software Houses. Our team is built exclusively from insurance and technology professionals with extensive industry experience. Learn more at www.ezeeis.co.uk

  • Chief Operating Officer at Applied Systems Europe
    Feb 2020 - Apr 2021 · 1 yr 3 mos

    World’s largest provider of cloud-based agency and brokerage management systems and regarded as the insurance industry’s Trusted Technology Partner. Services 13500 customers throughout the US, Canada, ROI and the UK. Private Equity owned with revenues of $500M+. Overall responsibility for all technical delivery and customer experience, directing all administrative and operational functions of the UK and Ireland business, all technical delivery and customer experience, including Professional Services, Customer Success, Support, Cloud of the European business. Highlights: -Onboarding 40% (100 pax) headcount and maintaining industry-leading support hold times (sub 10 secs) during COVID pandemic. -Implementing a Customer Success program for UK and Ireland corporate and strategic customers. -Creating a new Strategic Initiatives Manager position, providing the executive team with a solid understanding of market-leading and emerging technology supporting the insurance value chain and the best approach for engagement. -Driving a program to further integrate Support, Professional Services and Customer Success across the UK & ROI business, achieving operational and resource efficiencies and supporting growth ambitions.

  • Managing Director, Broker Solutions at Applied Systems
    Aug 2013 - Feb 2020 · 6 yrs 7 mos

    Leading the UK arm of the business, preparing the business for growth and brand establishment to acquire significant market share - responsible for overall broker business and integration into the global business. Highlights: -Pivotal in bringing new technology to the UK market and securing partnership of Top 5 personal lines broker. -Turnaround of declining Insurecom business to growth: Revenue, Sales, Customer Retention / Service / Support. -Increased annual Sales 700% from £1.3M to £10.8M; Annual Revenues up 100% from £5M to £10M. -Reduced Annual Customer Attrition (13% to 5%); reduced Customer Support hold times (2m, 12 seconds to 8 seconds). -Managed launch of market-leading state of the art Data Centre and industry-first mobile app technology. -UK lead on M&A programme including due-diligence and completed acquisitions. -Contributor in industry press and active at industry events, leading on Insurance Technology and Digital Transformation.