Berlin, Berlin, Germany
Strategy director creating integrated customer-centric brand experiences in the UK, Germany and across Europe
Strategic leadership for the key car brands of Hyundai Motor Group: Kia and Genesis. Team lead for the strategy department. Integrated approach for marketing strategy, touch point strategy as well as brand strategy. Responsibility for Europe, local markets and global projects.
Strategy team lead for two super exciting challengers: KIA and GENESIS across Europe. Also: having fun with the ball trimming super brand MANSCAPED.
Strategy team lead for Canon EMEA and BMW Motorrad GLOBAL and go-to person for client marketing leads Building an integrated brand experience across all marketing channels, customer experience mapping for all key audience segments, development of customer strategy and brand positioning to support commercial growth targets, co-creation of customer- centric service innovations with clients and external partners Development of annual marketing plans for key customer segments Development of CX methodology as a point of integration for the VCCP group of agencies Management of an integrated team (5 strategists across channels) NB wins: Canon EMEA, Unitymedia DE, Wickes UK
Strategy for the relaunch of the AMBA Hotels online experience Strategy lead for the UK’s leading DIY retailer B&Q and gym chain Virgin Active with responsibility for brand platform development and tactical activation of the platform Digital content strategy to support key routes for Air New Zealand NB wins: Virgin Active UK, Air New Zealand UK, AMBA Hotels UK
Strategy lead for the repositioning and relaunch of EasyJet EMEA and the roll-out of the platform across the entire brand experience Social strategy development for Unilever Food Solutions Campaign development for Sky DE NB wins: Easyjet EMEA, Sky DE, Unilever Food Solutions GLOBAL
Repositioning of telco brand 1&1 as a service champion Brand platform development for the HASPA and relaunch campaign Development of a new brand purpose for energy giant RWE, launch strategy for a range of smart home products NB wins: 1&1, Haspa, Euronics