Joeri van de Watering

Co-founder & CEO at Guardey | Cybersecurity Entrepreneur | Building companies that make security work in practice

Amsterdam Area

About

95% of all hacks and data leaks are caused by human error. Guardey trains your employees to recognize and report cyber threats. Traditional security awareness training puts users to sleep. That’s why we built a gamified solution that keeps users engaged over long periods of time. Users follow a storyline, take on short, weekly challenges, and compete with their colleagues on a company-wide leaderboard. Some of our customers have called us the Duolingo of security awareness training. We’ll proudly take that. You can try it out for 14 days, free of charge. Sign up at Guardey.com

Experience

  • CEO / Co-founder at Guardey
    Jul 2022 - Present · 4 yrs 1 mo

    As the CEO and Co-founder of Guardey, I lead a dedicated team on a mission to make cybersecurity awareness accessible, engaging, and effective for businesses of all sizes. Guardey combines cutting-edge gamification technology with expert-driven content to help organizations transform their teams into their strongest line of defense against cyber threats. Key accomplishments include: - Strategic Growth: Spearheaded the launch and expansion of Guardey into multiple markets, helping organizations in various industries improve their cybersecurity posture. - Innovation in Cyber Awareness: Designed and implemented Guardey’s gamified training platform, delivering fun, bite-sized sessions and unlimited phishing simulations that drive measurable behavior change. - Customer-Centric Solutions: Worked closely with clients to tailor Guardey’s offerings, ensuring seamless implementation and maximum impact. - Building Partnerships: Developed strategic partnerships with leading industry players, ensuring Guardey continues to evolve with the latest cybersecurity demands. - Leadership & Vision: Fostered a company culture rooted in innovation, transparency, and results, driving Guardey’s growth while staying true to our mission. Guardey is not just a cybersecurity tool; it’s a proactive solution designed to empower employees and protect businesses in an ever-evolving threat landscape. If your organization values cybersecurity and wants to make it a shared responsibility, let’s connect.

  • Co-founder & Strategic advisor at Woolves
    Jan 2025 - Present · 1 yr 7 mos

    As co-founder of Woolves, I’m helping shape a new approach to pentesting. Modern software evolves constantly, but security is still often treated as a yearly checkbox. At Woolves, we combine ethical hackers, automation and platform thinking to turn pentesting into a continuous, developer-centric process that helps organizations stay ahead of attackers.

  • CEO / Co-founder at GOOSE - Safe and limitless online
    Jan 2015 - Present · 11 yrs 7 mos

    GOOSE VPN launched with a mission to make the internet safe and limitless for everyone. A Virtual Private Network that encrypts your connection to a military grade. Increased use of public WiFi brings with it an increased level of threat from hackers and cyber criminals – we are all vulnerable to these threats. Because we knew from the beginning that our service had to be simple to use, we took two years to develop the final product after an initial investment of € 1 million. After launching and receiving a lot of media attention, and deploying highly effective marketing strategies, we experienced rapid growth and quickly became the leading VPN company in the Netherlands and we are now growing the brand in further Europa and USA.

  • CEO / Co-founder at Gizmo Cyber Group
    Jul 2022 - Present · 4 yrs 1 mo

    Across the world, data is the backbone of business and daily life. From your customers to your investors, you need proven cybersecurity solutions in today’s digital environment. Gizmo Cyber Group is proud to be the owner of both Guardey® and GOOSE VPN®. With Guardey® being at the forefront of modern business solutions and GOOSE VPN® our consumer-facing company, both of these companies aim to make the world a more secure place online.   In the past few years, cybersecurity has become overly-complicated and out of reach for so many businesses and consumers. Yet this hasn’t changed the fact that every day, thousands of cyber threats are waiting around seemingly every corner. Our goal is to make cybersecurity approachable, easy, and seamless. Whether you’re operating a global SaaS company or trying to browse the web with more peace of mind, Gizmo Cyber Group and our family of brands is here to help.   The future is bright, and we look forward to introducing even more cybersecurity innovations soon. Join us, and together we can make the digital world a better, more secure place for everyone.

  • CEO / Co-founder at Rhino Business
    Jan 2020 - Present · 6 yrs 7 mos

    I founded Rhino Business to help ambitious companies solve one problem: growth. We don’t do marketing fluff. We build revenue. With more than 15 years of entrepreneurial and commercial experience, I’ve built and scaled multiple companies, including businesses that grew beyond €50M in revenue. Today, I combine that experience with AI-powered execution to help companies accelerate growth faster than traditional agencies or consultancies. We partner with founders and commercial teams to build scalable growth engines, from B2B pipeline generation and outbound sales to B2C lead generation, conversion optimization, and AI-driven commercial processes.