Joeri De Waele

Growth accelerator | CEO

Ghent, Flemish Region, Belgium

About

Entrepreneurial CEO passionate about growth transformations with focus on strong teams and digital mindset. Experience in both multinationals, startup/scale up and fast track commercial transformation in a private equity and family company context. As Chief Growth Officer at TVH driving force in the Exco for the growth of TVH (global spare parts specialist - largest B2B e-commerce in BE) leading a global team of ~400 professionals in E-commerce & Digital, Pricing, Marketing, CX, Branding & corp comm, Data/BI/AI, Gemone (Telematics). Co-founder of E-commerce start up Fundoo launching 28 webshops in BeNe setting up a pioneer E-commerce story in Belgium. Scaled up the business with private equity player Mitiska into a JV with retail chain FUN. As a person Joeri always keeps on the smile, is ambitious whilst keeping a pragmatic drive. He is highly result driven and passionate in taking team-leadership in an entrepreneurial business context. Specialties: - Functional expertise: Growth leadership, E-commerce, data & analytics, go to market strategy, (digital) Marketing & Sales skills (e.g., innovation, branding, brand activation, commercial excellence), business leadership, strategy consultancy, (distress) transformation programs - Soft skills: Team player, people development, Inspirational leadership

Experience

  • CEO at Allinox
    Sep 2025 - Present · 11 mos

    Allinox is an innovative global cookware company built on strong family heritage, branded strength with own brands (eg Beka, Alva, Baumalu) , license brands (eg Brabantia) and private-label partnerships. Focused on driving the next growth phase of the company

  • Advisory Board Member Facibel - de-klusjesman.be and rinovato.be at Facibel BV
    Jan 2025 - Present · 1 yr 7 mos

    de-klusjesman.be is a digital platform making it easy for customers to find a professional to fix / renovate their home - rinovato.be is a digital platform for part or full house or office renovations (also for B2B available)

  • Managing Director at Blue Thumb
    Mar 2012 - Present · 14 yrs 5 mos

    - CEO/C-level/ board assignments - Providing consulting & management services for: >Turnaround/Transformation/ growth/ digital strategy, sales & marketing, e-commerce consulting and interim management > Focus on B2B / B2C in Retail / E-commerce / Consumer goods companies Services are provided through my own consulting company (Blue Thumb) / in partnership with leading consulting firms.

  • CEO - ad interim at HOBO Reizen
    Jan 2025 - Sep 2025 · 9 mos

    Accelerating growth of Hobo Reizen (group travel for seniors) participation of Green Park Investment Partners

  • Chief Growth Officer - ExCo member at TVH
    Apr 2019 - Jan 2025 · 5 yrs 10 mos

    - TVH is global leader in spare parts for off-road with + 45M spare parts with ~90% of e-commerce/ digital sales (~1,7 bn EUR sales + 5000 Employees) - Leading & transforming global team of ~400 professionals in E-commerce & Digital, Pricing, Marketing, CX, Branding & corp comm, Data/BI/AI, Gemone (Telematics spin off) - Accelerating sales & margin growth through optimizing go-to market strategy, marketing transformation incl set up of ‘commercial’ analytics (eg churn prediction, pricing optimization) - Building out new ‘muscle’ on E-commerce/digital (hiring new digital teams +40 FTEs) driving omnichannel strategy by eg launching 3 global e-commerce platforms & customer integration channel - Driving Digital, data and AI services and innovative solutions - Setting up CX strategy (NPS from 36 to 58) and setup of “breakthrough” digital innovations in IoT / e-commerce - Repositioning of TVH corporate and product brands - from strategy to campaign roll out incl set up of Belgium national rugby sponsorship