Joeri Mariën

🌍Global Revenue Development Strategist&Transformation Executive Driving Growth via Sales, Marketing and Strat. Partnerships. CEO of OVB Willemot. Owner of JMN². Ex-Sales & Marketing Director AXA Partners BNL-Exec. Com

Antwerp Metropolitan Area

About

As a strategic business analyst, I am passionate about forging strong and long lasting alliances with our business partners in order for them to detect, enter and drive new markets or segments, improve customer journeys and establish a loyal customer base. It is my personal endeavor to ensure these partnerships result in a win-win-win situation for all parties and stakeholders: our business partners, their customers and our company. As International Sales and Marketing Director, I analyze and set ambitious but realistic targets. And I motivate and drive my teams to obtain the strong results that benefit both them, our company and our business partners. My skills: ● Successful track record of over 30 years in building and managing strategic partnership relations. ● Highly committed to delivering results beyond expectations. ● Known for my strategic insight, business planning, P&L responsibilities ● Focused on detecting and developing new strategic opportunities resulting in a triple win ● A long term thinker and strategic business analyst ● Result driven people manager and team motivator Areas of expertise: ● Expert in detecting and developing new business markets and segments in the financial, utilities and travel industries ● Intrinsic expertise in conceptualizing and deploying co-creation and value cycle strategies ● International sales and marketing management Accomplishments: ● Member of the Executive Committee of AXA Partners NE ● Founder and driver of the Payroll Services Alliance network: an international strategic alliance of HRM and payroll players ● Developing assistance services & insurances, payroll and HRM solutions, time & attendance and productivity automation in international markets (Europe, CEE, Africa, USA, APAC) .

Experience

  • OVB WILLEMOT (Ghent, Flemish Region, Belgium · On-site)
    • Chief Executive Officer
      Jul 2026 - Present · 1 mo

    • Member - Board of Directors - OVB Willemot
      Jun 2026 - Present · 2 mos

      Future CEO & Member of board of Directors at OVB Willemot.

  • Owner of JMN² at JMN²
    May 2026 - Present · 3 mos

    Owner & MD of JMN²

  • AXA Partners Benelux (Full-time · 11 yrs 4 mos)
    • Sales and Marketing Director Benelux
      Jan 2015 - Apr 2026 · 11 yrs 4 mos

      AXA Partners Benelux is the dedicated innovation companion of their business partners. With our market insights, product development expertise and our services and insurances we help them transform their products into innovative, assistance-based solutions for their B2C customers. We also ensure our clients can deploy and market their innovations as loyalty generating customer experiences. To this end, we have established partnerships with a global network of high quality assistance providers. I believe that, as a responsible corporation, we need to create solutions that help people live better and more comfortable lives. That is why I am committed to helping our business partners to become the long term partner of their customers. Through the detection of new business opportunities and together with their and our teams I ensure our partnership results in solutions that allow them to enter new markets and deliver excellent customer experiences to their customers. To forge international and fruitful partnerships, extend the network and explore business opportunities for our business partners, I joined the executive committee of AXA Partners Northern Europe. More on AXA Partners: axapartners.be

    • AXA Partners Benelux
      Jan 2015 - Apr 2026 · 11 yrs 4 mos

    • Head of Sales
      Jan 2015 - Jul 2019 · 4 yrs 7 mos

      As the head of sales, I managed the business development and partnership management teams within the Benelux sales department. Together with these teams, I defined the innovation and business development strategies and translated these in successful sales. Focus areas: mobility, travel, (e-)health and home assistance solutions. Key sectors: financial (banking/insurers), utilities(energy), telcom, travel, health organisation, retail, mobility

  • SD WORX International (8 yrs 10 mos)
    • International Sales & Partner Manager
      Apr 2006 - Oct 2014 · 8 yrs 7 mos

      From April 2006 I was responsible for SD Worx International Sales and partner network

    • International Alliance Manager
      2006 - Oct 2014 · 8 yrs 10 mos

      Founding father and creator of the "Payroll Services Alliance" network www.payrollservicesalliance.com covering 27 countries in Europe Since January 2009 Responsible for SD Worx expansion strategy by means of alliances in Europe and CEE

  • International Business Development Manager at Captor NV
    Apr 2000 - Mar 2006 · 6 yrs