Joeri De Greef

COO / GM for founder-led software companies | Aligning product, teams & operations to scale

Antwerp Metropolitan Area

About

Hi, I'm Joeri. From Antwerp, Belgium. I help founder-led software companies scale from product traction to operational maturity. Over the past 12+ years, I helped build and scale software companies from early traction to a successful exit. In my view, successful leadership of a SaaS company requires a visionary domain expert, a technical architect and an integrator/operator. I bring the latter. I naturally operate at the intersection of product, go-to-market and operations — translating vision into focused execution and helping organizations scale without unnecessary chaos or bureaucracy. I work best in leadership teams with high autonomy and short decision cycles, very close to the customer. Outside work, I'm a husband and father of three — the people who keep me honest about what actually matters. That same sense of proportion is something I try to bring to work: focus on what counts, let go of what doesn't.

Experience

  • CEO at Cashaca Software
    Jan 2025 - Mar 2026 · 1 yr 3 mos

    Took over leadership role from the initial founder of Cashaca Software after acquisition by PIA Group in August 2024.

  • Managing Partner at PIA Go!
    Jan 2025 - Mar 2026 · 1 yr 3 mos

    Launched digital accounting service and prepared teams, structure and processes for the next growth phase.

  • Post-acquisition integration manager at Portima
    Oct 2022 - Dec 2024 · 2 yrs 3 mos

    The e-GOR life insurance platform joined forces with the Brio software from Portima. Coordinated the teams integrating e-GOR into Portima while ensuring business continuity.

  • Strategic & Operational Partner to the Founder-CEO at epowerhr
    May 2015 - Apr 2024 · 9 yrs

    Worked across implementations, customer onboarding, sales demos, support and operational improvement initiatives within a growing HR software company. Served as day-to-day sparring partner to the founder-CEO while actively contributing inside the operational reality of the business. The company was acquired by BCS in October 2023.

  • CEO at Harukey
    Sep 2013 - Sep 2022 · 9 yrs 1 mo

    e-GOR was launched as the very first 'insurtech' in the Belgian life insurance market in 2012. The company was acquired by Portima in June 2022.