Greater Munich Metropolitan Area
I’m an independent brand consultant, rebranding expert, project manager and agency executive with 15 years of experience helping businesses transform into iconic brands with ease. My services range from developing brand strategies and creating compelling experiences to managing rebranding initiatives. Whether you’re a global corporation seeking strategic clarity or a startup in need of a fast brand prototype, I guide businesses through every step of the branding process. As a former manager and strategist at MetaDesign, Germany’s largest brand consultancy, I crafted innovative brand strategies, led complex projects and built strong teams for nearly 100 clients, including work for Mercedes-Benz, Miele, Liebherr, TKE, and AOK, earning recognition from Red Dot, IF Design, and Rebrand awards along the way. Working with top-tier blue-chips and startups, I know firsthand what it takes to turn a great company into a truly iconic brand. As an independent consultant, I now share that expertise with growing businesses that want to realize their full potential. I believe great work isn’t tied to one location. By living in different places and embracing travel, I stay energized and broaden my horizon, bringing fresh perspectives to every project. My work is driven by empathy, simplicity, excellence, and exploration—values that shape how I approach challenges, treat others and create resonant solutions. Beyond consulting, I turn my passions into creative ventures. Whether it’s music, photography, or design, I enjoy the freedom of creating my own brands and projects—no client requests needed. If you’re looking for a partner to elevate your brand with strategic insight and creative passion, let’s connect and explore how we can work together.
I help growing companies transform into iconic brands with ease. My services range from brand positioning and creating unique names to guiding design and content development, and activating and rolling out brands within organizations. Whether you’re a global corporation looking to navigate a comprehensive rebranding or a startup seeking strategic clarity, I guide businesses through every step of the branding process. What sets my approach apart is a commitment to simplicity, empathy, curiosity and excellence, ensuring you navigate your branding journey with confidence and ease.
Took a year to refocus and transition to a location-independent lifestyle, living across Mexico and Central America while learning Spanish. Turned my passion for electronic music into “The Getaway Sessions,” a mixtape brand blending music and travel. Self-taught in e-commerce, product design, and production, I also launched the lifestyle brand “Sunbound”.
Led the consulting and program management division, driving business growth and securing high-profile engagements like Sixt, MediaMarkt, and WWF. Guided client programs from pitches to branding initiatives that transformed organizations like AOK and TKE, recognized by iF, Red Dot, and Art Directors Club. Recruited and developed top talent, strengthening the team and enhancing consulting practices. Improved forecasting accuracy, fostered collaboration, and helped shape the agency’s vision, structure, and culture as a Management Board member.
Consulted C-level clients on brand strategy, experience, and management, leading key engagements like DATEV, Liebherr, Pfizer, and Alperia. Built and led high-performing teams, optimizing operations and collaboration. Drove knowledge management initiatives and developed thought leadership that influenced industry practices. Successfully negotiated and closed major contracts, ensuring long-term client relationships and delivering impactful brand transformations.
Directed complex brand strategy engagements, from positioning and architecture to creative development, for clients like Volkswagen, Siemens, and Swarovski. Led strategic communication and implementation plans, ensuring seamless execution. Contributed to MetaDesign’s new purpose-driven brand methodology. Successfully won and grew complex programs, including defining a new company purpose for Miele and initiating a 2-year change program.
Contributed to the launch and tactical communication strategies for BMW's 1, 3, X1, and Z4 series, managing key aspects of project execution. Coordinated cross-functional teams, including product management and creative departments, to ensure seamless campaign integration across print and digital media. Analyzed and optimized launch communication campaigns, delivering actionable insights and recommendations to improve market positioning.
Launched my own business during my studies to apply theory in practice and build my career. Developed comprehensive communication strategies and brand design concepts for SMEs across various sectors, including legal, events, retail, and beauty. Designed and built websites, managed Meta ad campaigns, and handled full-spectrum print production for local businesses.