The Randstad, Netherlands
Hi 👋, I’m Joep. I lead Business Improvement at PIA Group, owning portfolio-wide value creation through tech-enabled efficiency, commercial excellence, and business performance. I work closely with leadership teams to translate strategy into scalable execution, using AI, best-in-class tooling, strong supplier partnerships, and data-driven performance management. I began my career as an operations executive in my family’s business, leading 100+ FTE across functions and delivering digital transformation initiatives that improved workflows, customer experience, and results. I later joined McKinsey’s Operations Practice, supporting clients on operational improvements, capability building, and large-scale change programs. Outside of work, I enjoy learning Mandarin, gaming, and exploring philosophy, history, and science. I also cherish spending time with my family.
Lead the Business Improvement function, driving value creation across the portfolio through tech-enabled efficiency, commercial excellence, and business performance, translating strategy into measurable EBITDA impact and scalable operating models: - Tech-enabled efficiency: Lead group-wide operational transformation initiatives, leveraging AI, tooling, and standardized playbooks to improve core workflows, increase reliability and compliance, and enable scalable ways of working across portfolio labels - Commercial excellence: Deliver commercial value through operating model improvements and strategic supplier partnerships, creating direct EBITDA impact at both group and label level. - Business performance: Own and evolve group-wide performance cadence and governance (KPIs, reviews, escalation), partnering with COO, Finance & label MDs/partners to enable better prioritization, decision-making and continuous improvement
Built and scaled PIA Group's value creation engine during a period of hyper-growth (~300 → 1,500 FTE in 18 months), laying the foundation for the current Business Improvement function. - Generated €1M+ annual EBITDA through designing and negotiating strategic supplier partnerships, improving specifications, functionality, and long-term collaboration models - Set up and executed a tooling- and AI-driven operational efficiency program, delivering 10–20% time savings across targeted workflows and improving compliance, quality, and scalability - Partnered with leadership teams across labels to strengthen people, financial, and operational performance, translating benchmarks and insights into practical, repeatable playbooks
Solved CxO-level challenges across multiple industries, with a focus on service operations. Selected client engagements include: - Directed a team to identify and implement operational excellence levers at a market-leading financial services firm, generating >€10M in potential value - Established and led an HR / FP&A / IT value assurance team within an operating model transformation affecting 70,000+ FTE, ensuring realization of >€1B in value with best in class performance management - Developed a go-to-market strategy for an insurance client to support their B2C scale-up, helping revenue grow from €100M to €1B annually, including a country expansion roadmap and marketing & sales approach
Joined the family business as Process Manager and progressed into the COO role, ultimately overseeing 100+ FTE across IT, HR, Finance, Marketing, and Operations as part of the executive team of a multi-site ~€20M revenue organization: - Co-owned operational and financial performance as a member of the executive team, working closely with external accountants, banks, insurers, and regulatory bodies to ensure financial control, compliance, and sustainable growth - Led a company-wide digital and operational transformation agenda, including webshop launch and supporting infrastructure, CRM and ERP implementations, digitized warehousing, and marketing automation, delivering a 40% reduction in customer complaints and a 10% increase in gross margin - Owned the end-to-end operating model across core functions, clarifying decision rights, interfaces, and accountability to improve execution reliability and scalability