Amsterdam, North Holland, Netherlands
Strategy. Discipline. Drive. Most retail brands struggle with the unpredictability and rising costs of Google & Bing Shopping. I believe marketing shouldn't be a gamble. By bridging the gap between high-intent shopping channels and affiliate marketing via a performance-based CPA model, we give modern merchants exactly what they demand: absolute predictability and guaranteed efficiency. As Chief Commercial Officer at Shoparize, I lead our 21-market expansion. Our recent momentum, including accelerating our commercial growth to 250% of our targets, is a direct reflection of a clear vision combined with relentless execution. But more importantly, it proves that our win-win models deliver undeniable value to the merchants and partners who trust us. Track Record: ✔ Shoparize: Scaled commercial operations to 2.5x targets in a hyper-competitive CSS market. ✔ Webgains: Built the Benelux division from the first employee to 150+ brand partners and full profitability in 18 months. Let’s Connect & Scale: I thrive on stage and in the boardroom, breaking down complex digital commerce problems into decisive, data-backed solutions. ✔ For Brands & Networks: If you are ready to eliminate channel conflict and build a predictable growth model, let’s talk. ✔ For Event Organisers: I regularly speak at major European eCommerce events on industry efficiency, CSS strategy, and the future of partner marketing.
At Shoparize, we eliminate the friction between high-intent shopping channels and partner marketing to deliver efficient, predictable growth for eCommerce merchants. The Scale & Security I Leverage For Our Partners: Premium Google CSS Partnership: Providing top-tier platform security and ad spend optimisation across Europe. Massive Market Reach: Active in 21 countries with 5.6M+ monthly visitors as one of Europe's leading price comparison platforms. Full-Funnel Expertise: Maximising online performance risk-free using advanced product feed optimisation, PMax, LIA, and omnichannel strategies. Highlights: ✔ Proven Growth Accelerator: Scaled revenue by 2.5x in year one alone, demonstrating a deep understanding of what drives actual ROI and commercial success for our clients. ✔ Architect of Shoparize Managed CSS: Designed and launched our Managed CSS go-to-market strategy from the ground up, tailoring our positioning, messaging, and pricing to solve the exact friction points merchants face on Google & Bing Shopping. ✔ Expanding Market Support: Scaled our client-facing operations by hiring and onboarding a dedicated Business Development team, ensuring our partners get responsive, high-touch support and a continuous pipeline of value. ✔ Deeply Embedded in the eCommerce Ecosystem: Represented the brand at 30+ major European eCommerce and marketing events, continuously gathering market intelligence to ensure our solutions stay ahead of industry trends and deliver maximum value to our community. Core responsibilities: ✔ Set commercial direction (targets, forecast, pipeline strategy, deal desk, margin/pricing governance) ✔ Own key accounts and partner relationships; negotiate and close strategic deals ✔ Build and run the sales team and operating cadence (process, CRM discipline, enablement) ✔ Align product, marketing, and operations around measurable growth for Managed CSS
Webgains is the hi-performance affiliate marketing network. This means we have an unbeatable track record when it comes to empowering our advertisers and publishing partners to reach their peak performance and achieve game-changing results. ✔ Lead Webgains Benelux to ensure a highly efficient operation to work toward and deliver an annual and ongoing profit to the broader company ✔Hire and retain a high-performing team that fits the Webgains "profile for success" including to enabling, coaching, developing, and motivating a robust sales, account management, and affiliate management team ✔Navigate legal negotiations and help eliminate technical barriers Performance ✔ Triple-digit growth numbers in the first 2 years (125% YOY growth in 2021) ✔ Signed 78 clients within the first 24 months and 150 within the first 36 months. ✔ Created an inbound sales funnel via agencies and resellers responsible for 80% of the total deals signed ✔ Hired, retained, and promoted a team of 5 account managers and publisher managers ✔ Been a mentor to 2 people in the wider international Webgains team ✔ Launched Webgains BV (Dutch entity) and managed to be profitable within 1,5 years
Webgains is the hi-performance affiliate marketing network. This means we have an unbeatable track record when it comes to empowering our advertisers and publishing partners to reach their peak performance and achieve game-changing results. Armed with the skills to skyrocket your sales and a deep understanding of your key markets, we’re dedicated to fighting your corner in a crowded marketplace where only the boldest moves make a difference. ✔ Introduce & launch advertisers to the Webgains network. ✔ Recruit and manage a team to support the Benelux market. ✔ Support sales growth and programme delivery in all markets. ✔ Work closely with the Webgains Product & Technical Engineering team to help enhance and improve network efficiencies and sales attractiveness. ✔ Organise and represent Webgains at (international) trade shows, marketing events, and webinars. Reach me on [email protected]
Partnerize is a SaaS technology company that helps the world's leading brands build powerful business partnerships that drive extraordinary business growth. The Partnerize Partner Management Platform (PMP) is an end-to-end, SaaS-based solution for forming, managing, analyzing, and predicting the future results of partner marketing programs using artificial intelligence. Hundreds of the world's largest brands leverage our real-time technology to manage more than $6B in partner programs and financial exchanges across 214 countries and territories worldwide. ✔ Develop and grow business in the European markets for Partnerize ✔ Prospecting, evaluating, onboarding and supporting online enterprise advertisers and agencies. This across all of Europe ✔ Coordinating set-ups with both internal and external Finance, Legal, Client Services, Technical & Customer Success teams ✔ Organizing and attending all kind of (network) events & exhibitions across Europe ✔ Develop and enhance enterprise client relationships at all levels ✔ Work closely with a team of Business Development Managers who will provide me with leads & meetings
As Europe's leading provider of CRM and Loyalty solutions for retail destinations, Coniq operates in 16 countries providing mobile-enabled programmes for 750+ retail brands in 3,000 locations; our programmes are used by over 15 million shoppers, driving consumer spend of €1bn per annum. Supported by Coniq's customer and brand engagement teams, our loyalty and data platform allows a shopping centre, business district, retailer or restaurant to launch a loyalty programme which gathers data they have never seen before – for the first time they can match spend in store to an actual consumer. $7 trillion is spent worldwide in shopping centres, we identify who is spending it, where, when and why. We are proud to be working with many of the world’s most respected destinations and retail brands; our clients include Value Retail, Unibail Rodamco, VIA Outlets, Meyer Bergman, Ivanhoé Cambridge, Multi Corporation, Compagnie de Phalsbourg and Battersea Power Station, as well as household names such as Starbucks, and Cabana. ✔ Develop the Northern and Central European markets. Use experience within other markets to build a "brand" on these markets. ✔ Prospecting, networking, consulting, negotiating and closing deals with C-level executives /stakeholders within (inter)national organisations mainly in: Germany, Austria, Switzerland, Poland, The Netherlands, Belgium, Luxembourg & Scandinavia. ✔ Coordinating set-ups with internal teams ✔ Keeping up-to-date with market trends, doing research and joining (network) events to generate new business and anticipate market changes ✔ Develop and enhance client relationships at mainly C-level
Criteo is a global performance marketing technology company that enables e-commerce companies to leverage large volumes of data to efficiently and effectively engage and convert their customers. Criteo provides me with the opportunity to look for and collaborate with companies applying our marketing insights. My goal is to help businesses transform and be more competitive in the ad tech world. ✔ Prospecting, evaluating, onboarding and supporting online advertisers and agencies. This across the Benelux market and specifically for performance marketing campaigns ✔ Coordinating campaign set-ups with internal technical- and creative teams ✔ Professional follow-up, support and optimization of Criteo retargeting campaigns in collaboration with Account Strategists ✔ Reading about market trends, doing research and joining events to generate new business and anticipate market changes ✔ Develop and enhance client relationships at all levels ✔ Provide knowledge and experience within the team & train new starters