Joep van Daalen

Co-founder Kirpy Drinks | Your go-to electrolytes brand

The Randstad, Netherlands

About

Kirpy is a new hydration drink built on a simple promise: clean, functional, no-nonsense refreshment. No sugar, no colorants, no artificial additives. Just electrolytes, organic lemon juice, Celtic sea salt, magnesium and potassium. Whether you're recovering after a workout, powering through a long day, dancing at a festival or clearing your head after a night out, Kirpy helps you stay sharp, hydrated and balanced.

Experience

  • FOUNDER at Kirpy Drinks
    Jan 2025 - Present · 1 yr 7 mos

    Kirpy is a new hydration drink built on a simple promise: clean, functional, no-nonsense refreshment. No sugar, no colorants, no artificial additives. Just electrolytes, organic lemon juice, Celtic sea salt, magnesium and potassium. Whether you're recovering after a workout, powering through a long day, dancing at a festival or clearing your head after a night out, Kirpy helps you stay sharp, hydrated and balanced. As co-founder, I’m co-responsible for strategy, positioning and execution. From product development and brand building to distribution, e-commerce and plenty of taste testing.

  • Co-founder at Club Honey
    Jan 2025 - Present · 1 yr 7 mos

    Club Honey is a daytime house event based in Amsterdam. Built around high energy, quality music and community, the event brings together a crowd that loves to dance in the daylight. After two successful editions, more events are planned for 2026 as Club Honey continues to grow its vibrant following.

  • PostNL (3 yrs 5 mos)
    • Process & Innovation specialist
      Jun 2025 - Present · 1 yr 2 mos

      Responsible for improving and streamlining recruitment operations within PostNL. I identify bottlenecks, simplify workflows, and implement process innovations that make the way we work more effective and scalable. My focus lies in creating clarity, enabling efficiency, and continuously improving collaboration across the talent operation.

    • Product Development Manager - Consumer
      Oct 2024 - Jun 2025 · 9 mos

      Leading the development of new revenue streams and cost-saving initiatives.

    • Management Trainee | Young Executive Programme
      Mar 2023 - Jun 2025 · 2 yrs 4 mos

      The Young Executive Programme (YEP) Business is PostNL’s management development programme for young professionals. This two-year management traineeship contains multiple training modules provided by De Baak Institute for Leadership in order to develop personal competences, management skills and knowledge of the business.

  • Board Member at Young PostNL
    Mar 2024 - Feb 2025 · 1 yr

    - Platform for 500+ Young Professionals - Organizing activities within and outside PostNL

  • Internship Strategy & Finance at Wonderkind
    Mar 2022 - Jun 2022 · 4 mos

    Supported the investment-raising process by building financial models and pitch decks.