Joep van Acht

GTM Engineer | Founder

Amsterdam, North Holland, Netherlands

About

Helping tech startups and funds scale through intelligent, AI-driven go-to-market systems.

Experience

  • Co-Founder at TechTower AI
    Jul 2025 - Present · 1 yr 1 mo

    At TechTower, we design and operate AI-driven go-to-market systems for tech startups and funds. What we build: - Client acquisition engines - Investor outreach & capital-raising workflows - Talent sourcing & recruitment pipelines - AI-powered automation for internal tooling Our systems create scalable growth with less manual effort, turning signals into conversations, and conversations into opportunities.

  • Founder at BullsEye Outbound
    Jul 2024 - Present · 2 yrs 1 mo

    Founder of BullsEye Outbound, an outbound consultancy focused on early-stage fintech and Web3 companies. The methodologies and infrastructure developed here later evolved into TechTower, where I now co-found and operate broader GTM systems and automation programs. Currently supporting a small number of long-term clients: - Acquire.Fi (Web3 M&A, secondaries) - TPN (Decentralized Proxy Infrastructure)

  • GTM Engineer / New Service Development at zoku
    Feb 2025 - Present · 1 yr 6 mos

    Leading the design and experimentation of new go-to-market systems and revenue channels across Web3, fintech, and trading verticals. Focus areas include: • Outbound and partner acquisition infrastructure • Automation workflows and data pipelines • New service ideation and commercialization • GTM experimentation for emerging products Working closely with leadership to identify scalable acquisition opportunities and launch new initiatives.

  • Investor at zoku ventures
    Jan 2024 - Present · 2 yrs 7 mos

    As part of the broader zoku ecosystem, I co-invested via zoku Ventures, where strategic investments are made into selected partners while the growth studio supports their distribution and scaling efforts. Personally participated in venture investments into companies we supported operationally, including Variational and SQD.

  • Super Potion ()
    • Account Management
      Feb 2024 - Nov 2024 · 10 mos

      Managed strategic partner relationships across the crypto and trading ecosystem, with ownership over onboarding, campaign execution, and performance optimization initiatives. Focus areas included: • Internal project leadership for partnerships including WOOX, Phemex, Flipster, and BreakoutProp • Managing and coordinating a team of business development managers across partner accounts • Partner onboarding and launch coordination across global markets • Performance optimization and affiliate growth initiatives • Cross-functional alignment between partners, affiliates, and internal teams Worked closely with leadership to identify expansion opportunities and improve partner retention and revenue performance across multiple acquisition channels. Across key exchange partnerships, particularly WOOX, initiatives contributed to more than $15B in cumulative trading volume company-wide.

    • Business Development Representative
      Mar 2022 - Feb 2024 · 2 yrs

      Focused on partner acquisition, affiliate ecosystem growth, and strategic distribution across the Web3, crypto, and trading sectors. Key areas included: • Partner acquisition and relationship development across exchanges and trading platforms including WOOX, BloFin, Variational, Phemex, BreakoutProp, and SQD • Global outreach and KOL onboarding across social media and streaming platforms • Affiliate growth strategy and performance optimization • High-ticket partnership negotiations and retention initiatives On a personal portfolio level: • Generated approximately $3B trading volume through affiliate partnerships at WOOX (2025) • Shifted focus toward Variational, contributing roughly $2B in volume • Supported BloFin growth with approximately $400M volume • Generated over $300K in revenue for BreakoutProp