Joep van Duinen

Head of Strategic Partnerships

Amsterdam, North Holland, Netherlands

About

Joep is the Head of Game Developer Relations at Poki, the ultimate browser-game Playground reaching over 100 million monthly players worldwide and generating more than one billion gameplays each month. With over 13 years of experience spanning gaming, online marketing, and media, Joep has helped companies grow through innovative strategies, strong partnerships, and trusted relationships with industry leaders like Unity, Sybo and Madbox. A lifelong gamer, Joep is passionate about empowering the people who make games. At Poki, he has played a key role in shaping the company’s developer proposition, uniting developers, partners, and players through unique, high-quality web game hits such as Monkey Mart, Level Devil and Drive Mad. Since joining in 2012, he has grown the community from just a handful of creators into the largest active web game developer ecosystem in the world, with over 650 members, hundreds of whom now make a living by creating free-to-play web games. Joep’s career at Poki reflects a relentless commitment to advancing player experience, driving HTML5 technology innovation, and building bespoke developer tools, SDKs, and analytic dashboards that help studios create and monetize browser hits for the web. With his blend of creative vision and partnership expertise, he has become a respected thought leader in the gaming industry. Beyond his role at Poki, Joep serves as a judge at multiple global game jams and is a frequent speaker at Pocket Gamer Connect, Gamescom, GDC, and JS13games where he shares his insights on why the web is the next big gaming platform.

Experience

  • Poki (10 yrs 7 mos)
    • Head of Strategic Partnerships
      Jan 2026 - Present · 7 mos

    • Head of Game Developer Operations & Partnerships
      Mar 2020 - Jan 2026 · 5 yrs 11 mos

    • Business Development Poki Publishing
      Jan 2016 - Jan 2026 · 10 yrs 1 mo

  • Marketing & PR, Western Europe at Poki
    Sep 2013 - May 2015 · 1 yr 9 mos

    Poki is a cross-platform game publisher reaching more than 30 million monthly active users on desktop & mobile. It is our mission to make the web a lasting destination for games, to reinvent game publishing and bring awesome games to all screens. I'm contributing to help growing the desktop & mobile gaming portals of Poki mainly in Western Europe markets. My daily activities also include the coaching of members of our international marketing team.

  • Online marketeer at EDM
    Jul 2012 - Sep 2013 · 1 yr 3 mos

    Selectie werkzaamheden: opzetten en beheren van verschillende online campagnes en initiatieven, acquisitie en beheren van diverse e-maildatabases.

  • Marketing communication at Marktplaats.nl
    Feb 2011 - Oct 2011 · 9 mos

  • Junior Marketing Manager at EDM
    Feb 2010 - Feb 2011 · 1 yr 1 mo