Oakland, California, United States
A relentless focus on transformation and growth through Clarity, Consistency and Culture. Former Intel Corp, Verizon Media, Interpublic Group and Publicis Groupe executive. Key Results - CEO who turned around a creative agency from brink of closure to rapid revenue and margin growth, world-class new business victories and highest acclaim/awards in the industry // Active board member for highly successful DE&I and human-rights organizations // CMO and business strategy leader for groundbreaking, OTT and mobile video technology, app/service // Launched pioneering OTT, digital media and consumer technologies Slingbox, Drobo and Ooma // Digital marketing and social strategy leader for some of the biggest and best brands in the world: Google, Disney, Nike, Levi's, Activision and Sony. Skills // Executive Leadership // Global Marketing Strategy and Go-To-Market // Business Turnaround // Cultural Transformation // Consumer Segmentation & Insights // Product Innovations // Integrated Brand, Social & Global Marketing Communications // Content Strategy, Programming & Merchandising // Operations // Business Development // Creative Direction
Non-profit supporting the youth of Oakland through the great game of baseball by 1) creating high level opportunities to play at the lowest possible price, 2) rehabbing Oakland fields so they are safe to practice and play, and 3) providing playing scholarships to ensure baseball is accessible to every player with talent, heart, and a will to learn.
Advisor and consultant to start-ups, corporations, creative agencies, data, media and technology groups. Specializing in brand strategy and positioning, go to market, organization building, turnarounds and agency management.
Brought on by C-Suite to provide guidance on strategic positioning and product marketing for the three global data technology companies within Interpublic Group: Kinesso, Acxiom and Matterkind.
Turned around a broken agency from brink of closure to double-digit YOY growth and profitability. Helped clients grow their toplines. Won every major award in the business. Responsibilities // Total ownership of the business including financials, creative, strategy, business development, etc. Results // Increased revenue and profitability every year // Won major clients including Clorox, Levi's, Dockers and Hotwire // Won every major award in the industry including Cannes Lions, D&AD, Clios, Addies, etc. // Helped global network attain AdAge 2019 Agency A-List and Adweek 2020 Global Agency of the Year for first time in history