Austin, Texas, United States
I help local and multi-location businesses succeed in today’s evolving digital landscape by combining traditional SEO with AI-driven and entity-based strategies. I specialize in: • Digital Marketing Audits that uncover technical, on-page, and strategic opportunities • AI-aware and entity-based Local SEO strategies for visibility in Google, ChatGPT, Perplexity, and other AI search platforms • Website usability and performance optimization that turns visitors into customers • Google Business Profile optimization to strengthen local authority and trust signals I’ve partnered with businesses across the U.S. including more than 180 pet resort companies ranging from independent operators to multi-location groups backed by private equity. This breadth of experience has shaped my ability to build scalable strategies that align with how modern search engines understand entities, relationships, and expertise, improving visibility across both traditional and AI-driven search. With over 30 years of business and marketing experience, including growing and selling a successful company before joining Nehmedia, I bring both entrepreneurial perspective and technical expertise. My focus is always on clarity, strategy, and measurable growth. When I’m not working with clients, I’m usually outdoors with my Golden Retriever, Denson.
I help local and multi-location businesses succeed in today’s evolving digital landscape by combining traditional SEO with AI-driven strategies. I specialize in: • Digital Marketing Audits that uncover technical, on-page, and strategic opportunities • AI-aware Local SEO strategies for visibility in Google, ChatGPT, Perplexity, and other AI search platforms • Website usability and performance optimization that turns visitors into customers • Google Business Profile optimization to strengthen local authority and trust signals With over 20 years of business and marketing experience — including growing and selling a successful company before joining Nehmedia — I bring both entrepreneurial perspective and technical expertise. My focus is always on clarity, strategy, and measurable growth. When I’m not working with clients, I’m usually outdoors with my Golden Retriever, Denson.
Development and implementation of comprehensive local search optimization strategies for small and medium-sized businesses specifically designed to increase website visibility, leads and customers.
Development of Quality Assurance Programs, Business Optimization Processes and Scientific Search Marketing Business Building Strategies for Laboratory, Engineering and Technology based companies.
Founder and CEO of Omni Environmental, Inc., a laboratory specializing in the analysis of environmental and materials samples for asbestos and mold. Responsible for maintaining the laboratory's professional accreditations, licenses and quality assurance program. Developed Omni into one of the most efficient and productive labs of its kind using software, hardware and advanced protocols that are still in use today. Responsible for developing relationships with various local and national environmental consulting and engineering firms, universities, municipalities and other businesses requiring analytical services.
Management of one of the largest single site laboratories of it's time specializing in the analysis of environmental and industrial samples for asbestos. Developed efficient systems and protocols to maximize analytical throughput while maintaining the highest quality scientific analysis. Provided scientific and technical support for all marketing efforts.
Management, quality assurance and analytical support for a laboratory specializing in the analysis of environmental samples for radioactivity. Managed various chemists, physicists and other personnel in performing analytical procedures in compliance with EPA and NRC requirements. Provided scientific and technical support for marketing efforts.