Singapore
I left school to pursue entrepreneurship, launching a streetwear brand that scaled from dropshipping to two warehouses in China, shipping across the US and EU. Built entirely through social media and creator collaborations, that first venture taught me what actually moves product: growth, storytelling, and influence. Today I run two companies. Social Jet builds influencer campaigns engineered for measurable ROI, not vanity metrics. 350+ campaigns | $2M+ invested in creators | 1,500+ creators in our network Trusted by leading brands across F&B, finance, health & wellness, e-commerce, lifestyle, and tech IDLah is a fast-growing homeowner platform in Singapore. We've run 100+ in-person events, including Reno Fiesta, HomeFest, and DesignScape, drawing 35,000+ qualified registered attendees and generating multi-million dollar revenue for our brand partners. The journey continues!
🌟 A closed network of 1,500 onboarded influencers & content creators. 📈 Proven influencer framework delivering clear ROI & measurable results. 🏆 Successful campaigns across a wide range of industries. 🎯 Diverse campaign offerings: - Always-on strategies - Seasonal campaigns - Event marketing - Ambassador programs - UGC content creation - TikTok livestreams - Paid ads to drive targeted conversions 🛠️ Expanded services: strategy, influencer sourcing, content production, ads management, and performance tracking. 👥 Grown a strong global team: trainees, interns, sales leaders, and operational hires. 📊 Focused on clear KPIs: ROI, leads, CPI, CPA, feedback loops. 💻 Improved internal systems: In-house built Influencer app, internal management processes. ✨ >300+ Influencer-led storytelling campaigns launched across social media to date. 💰 More than S$1M processed in Influencer payouts to date.
🏠 Launched 100+ successful homeowner events tailored to Singapore’s renovation & interior design community. 👥 Attracted 35,000+ homeowners recorded in physical attendance through our Influencer Marketing strategy, driving event show-ups and engagement. 📆 End-to-end event management: Pre-launch marketing, event logistics, and on-ground media coverage handled seamlessly by our team. 💰 Generated tens of millions of dollars in tracked revenue for our interior design clients and brand partners to date. 📊 Built a growing database of active homeowners, fuelling ongoing campaigns and partnerships. 📱 In-house tech innovation: 🚀 Led a cross-functional team of 6, combining UI/UX designers & backend developers to design, develop, and launch the IDLah app in just 3 months. 🔎 The app offers instant matching with trusted interior designers, filtered from 200+ vetted Interior Designers. ⚙️ Built by industry leaders to deliver reliability, trust, and efficiency to homeowners across Singapore. 🤝 Partnered with leading Home & Living brands, including: PRISM+, Singtel, Samsung, OSIM, GXS, Gain City, and many more, creating strong value-add ecosystems for homeowners.