WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
Programming is my trade, Design is my philosophy, Storytelling is what I live for. Greetings! I'm a software developer who graduated with a major in Computer and Information Sciences from The Ohio State University, specializing in web development using frameworks and languages like JavaScript (ReactJS), Python and various DBMS. I take great pride in making sure the applications I develop aligns the needs of the business with the goals of its users by understanding user behaviors through testing and observation. I am also a self-taught user experience (UX) designer and aspiring game developer, aiming to make deliberate design choices for delivering functional and emotional experiences alike.
• Delivered the company’s public-facing website (www.tcgunite.co), implementing responsive layouts across multiple devices and browsers using a ReactJS/TypeScript tech stack with Zod, TanStack Query and Jotai for data fetching and state management. • Implemented multilingual support with i18next, enabling seamless English/Japanese switching and expanding reach to international users. • Designed and developed a scalable internal admin console web application with type-safe CRUD API routes for streamlining daily company operations, reducing manual overhead and improving efficiency for non-technical teams. • Collaborated closely with UI/UX designers and product owners to provide direction on technical feasibility of designs and transform Figma mock-ups into re-usable functional components that ensure responsive and smooth user interactions.
• Configure complex automations and orchestrate personalized customer journeys based on customer behavior and engagement metrics across multiple touchpoints, resulting in a 101% increase in lead generation and a 116% improvement in conversion rates. • Develop and optimize dynamic email campaigns and triggered automations through conducting A/B testing on different segmentation strategies, leading to an 80% uplift in email engagement. • Troubleshoot issues related to CRM systems, workflows, API integrations or data cleansing in a timely manner. • Communicate regularly with internal and external stakeholders to align processes with business goals.
• Developed and deployed custom API integrations using clients preferred iPaaS solutions to automate complex transformation and syncing of data between multiple client systems, leveraging webhook triggers, REST endpoints, and custom Node.js components to extend platform functionality and meet unique business needs. • Engineered robust data pipelines that improved data accuracy, reduced manual reconciliation, and enabled seamless interoperability between third-party platforms. • Collaborated with clients to analyze integration requirements, design scalable architectures, and implement maintainable, production-ready solutions.
• Spearheaded the development of a custom web application from conception to deployment, using ReactJS (front-end), Python Flask (back-end) and Microsoft SQL Server (DBMS) stack to reduce complexity, turnaround time and human error in cost model estimations. • Implemented Agile Scrum methodology to foster collaboration within cross-functional teams to gather requirements, design architecture, and implement scalable solutions that are aligned with business objectives. • Utilized Azure DevOps for version control, CI/CD pipelines, and automated deployment processes, resulting in streamlined development workflows and increased efficiency. • Conducted code reviews, performed debugging, and implemented usability optimizations to multiple legacy reporting applications used by clients globally. • Researched and applied UI/UX design heuristic principles to ensure applications are intuitive, responsive and reflective of company branding.
• Automated warehouse reporting tools setup process to reduce turnaround time by 98% while also reducing amount of manual labor, human error and communication overhead per setup. • Designed and developed internal web application tool to organize client requests for warehouse reporting site setups, enabling easier access to information and improving communication with clients. • Created wireframes and prototypes of website while adhering to usability heuristics to enhance user experience and understanding of products for end-users while attracting potential customers. • Analyzed employee turnover data to devise employee retention programs for DHL Supply Chain sites in the Ohio Valley region to reduce employee turnover rates as an internship capstone project.