New York, New York, United States
Product Designer with 8+ years across healthtech and edtech. I do my best work in the early, messy stage of a product, when the problem is still fuzzy and the path isn't clear yet. I like turning that ambiguity into something people actually want and love to use. I also bring an illustration and motion design background to the table, which shapes how I think about the details that make a product feel delightful and fun, not just functional.
Growth designer focused on LLM-powered features, activation, retention, and engagement. • Shipped Quizlet's ChatGPT and Superhuman (formerly Grammarly) apps, designing the end-to-end LLM-native study experience as a new acquisition channel • Designed Quizlet's first-ever onboarding experience, capturing intent data that powered personalization across the platform and improved retention • Launched streaks gamification and collaborative group study, introducing habit-forming mechanics that drove re-engagement and user growth • Advancing AI design practices across the team, sharing prototyping workflows and completing IDEO U's AI × Product Design certificate
Medely is a Series C healthtech marketplace connecting hospitals with on-demand medical professionals. • Redesigned end to end customer activation experience, cutting onboarding time by 35% and reducing churn by 15% • Designed an in app automated application approval process, slashing customer acquisition cost by over 80% • Designed an automated travel nursing application flow, improving users chances of receiving travel assignment offers by 300% • Built an auto apply agent that matched and applied nurses to relevant job listings, increasing placement rates • Launched Medely's native iOS app to 1.7MM medical professionals alongside the design team
Buoy Health is a Series C AI-powered symptom checker and healthcare navigation platform helping patients find affordable care. One of the earliest consumer-facing AI health products. • Designed the core AI triage experience, conversational flows that guided patients through symptom assessment, reaching 430k+ organic visits/week with a 5x conversion rate improvement in 6 months • Led 0→1 design for an employee healthcare benefits hub, generating 1.4MM+ impressions and $4.8MM in revenue in 2021 • Led 0→1 design for Back With Care™, a workforce management tool used by 30+ companies and 100,000+ employees during Covid-19, contributing to Buoy's Series C raise • Drove a full public site redesign reducing bounce rates by 70% and built a content library ranking #1 on Google for 52,000+ symptom keywords with 3MM+ monthly visits • Founded the accessibility team, achieving WCAG 2.1 AA compliance across products and enabling Buoy's largest enterprise sales • Grew and managed a team of 16 design and illustration contractors, creating frameworks that 7x'd team efficiency in 6 months
*Acquired by Capstone Publishing* • Led design strategy and execution, and contributed to the front-end development of a suite of award-winning educational products on web and iOS with over 1.5MM monthly active users worldwide. This led to Buncee’s (now PebbleGo) successful exit via acquisition by Capstone Publishing. • Products designed and built included Buncee Creation Canvas - an education-focused cloud-based creation and presentation canvas, Buncee Boards - a media sharing and social media service pinboard, Buncee for Schools & Districts - an online learning management system and Buncee Ideas Lab - an online student resource library. • Grew and mentored a team of product designers, graphic designers and motion designers to drive design initiatives across multi-disciplinary projects, including product and interaction design, branding and marketing design, illustration and 2D/3D animation. • Collaborated with product and engineering partners to create a scalable design language system, attaining WCAG 2.0 AA compliance that led to successful partnerships and integration with Microsoft and Google, driving further growth of Buncee’s user base by over 20% in 2019. • Partnered with leadership, sales and product to define product and design roadmaps, and drive design vision and strategies for the year.
• Collaborated with illustrators and graphic designers to produce two comic books for print - “A Year of Marvel: The Uncanny Vol. 1” & “Deadpool: Too Soon? #5”. • Designed book cover variants for the comic book “Avengers Disassembled: Iron Man”.