Joe L.

GTM Engineering & Innovation at Primary Venture Partners

New York City Metropolitan Area

About

Early in my career, I hit pause on the traditional sales path to go through a coding bootcamp. I picked up full-stack development skills and got deep into programming fundamentals like object-oriented design. That decision completely changed how I think about solving go-to-market problems. Today, I’m a hands-on operator who draws on experience carrying a quota, onboarding high-stakes clients promised the moon by sales, and writing code pushed to production. I work across the go-to-market funnel and bridge the gap between strategy and execution. My background blends sales, customer success, and RevOps, with a strong technical foundation that helps me move between big-picture planning and detailed execution. Whether I’m traversing Snowflake for potential GTM signals, setting up outbound from scratch, building lead scoring systems, or connecting tools across teams, I’m not just thinking about the strategy. I’m writing the logic, connecting the systems, and iterating fast.

Experience

  • Director, GTM Engineering & Innovation at Primary Venture Partners
    Aug 2025 - Present · 11 mos

  • Founder at GTM Solutions
    Jul 2024 - Aug 2025 · 1 yr 2 mos

    Technical RevOps consultant for companies like EvenUp, Bardeen.ai, GrowthX.ai, SewerAI, Liveblocks, JoinMoxie, and others.

  • Revenue Operations Lead at Tango
    Apr 2023 - Sep 2024 · 1 yr 6 mos

  • Catalyst Software (3 yrs 5 mos)
    • Customer Operations Lead
      Mar 2021 - Feb 2023 · 2 yrs

    • Implementation Manager
      Mar 2020 - Feb 2021 · 1 yr

    • Senior Account Executive
      Oct 2019 - Mar 2020 · 6 mos

  • Senior Account Executive at Movable Ink
    Apr 2017 - Sep 2019 · 2 yrs 6 mos