Washington DC-Baltimore Area
Exercising leadership, mass media, and marketing strategies to manage the distribution of content to better articulate brands that could reshape the culture. Inquire at Russmediagroup.com Feel free to contact via email at [email protected] for more information. Thanks!
Produce biweekly newsletter distributed to over 14,000 subscribers, highlighting club-wide news and initiatives with sponsors. Serving nearly 10,000 youth annually with recreation, travel, developmental, and community-wide programs. Lead social media campaigns, increasing audience reach and engagement across Instagram, Facebook, and Twitter. Produce video content (reels, promos, highlights) to promote club culture, players, and events. Collaborated with directors, coaches, and front office staff to plan and execute digital strategies.
Edited over 300 social-first video and audio elements under tight deadlines for live and digital use. Developed high-performing SOTs, teasers, and montages that drove a 25% increase in digital engagement. Produced and edited assigned video and audio elements to be aired on the Emmy Award-winning show MLB Tonight and other MLB and NHL Network shows. Coordinated closely with producers to craft on-brand visuals for social and streaming platforms. Developed Voiceovers, Sound On Tape elements, teasers, In-Bumps, and highlights for digital, streaming, and social platforms meeting quick deadlines. Effectively utilized VMWare, Adobe Creative, ENPS, Diamond logger to maintain QC creating deliverables.