Joe K.

Marketing & Engineering Leader, VP of Web Strategy & Development @ Yext

Seattle, Washington, United States

About

Product, Engineering, and Marketing leader with 20+ years of building and managing teams that drive software solutions to scale the customer impact of the business. Experience building and managing teams in multiple disciplines including full stack web engineering, devops, product management, program management, and content operations. Advocate of deep collaboration with product and business teams to deliver the optimal customer experience.

Experience

  • VP, Web Strategy & Development at Yext
    Mar 2023 - Present · 3 yrs 5 mos

    Responsible for Web Strategy, Engineering, Optimization, Operations, and Production of yext.com.

  • Sr. Director, Web and Localization at Elastic
    Jun 2021 - Mar 2023 · 1 yr 10 mos

    Single threaded owner of our primary marketing channel, the www.elastic.co website. Managing multiple teams including Web Development, Web Optimization & Conversation (A/B Testing & Personalization), UX Design, and Localization. Current focus on scaling business output through establishing workflows and processes, continual and iterative improvement of the customer experience, and increasing conversion toward business goals.

  • Sr. SDM, Head of Web Engineering - AWS Marketing at Amazon Web Services (AWS)
    Jan 2019 - Jun 2021 · 2 yrs 6 mos

    * Own all engineering responsibilities to build and manage aws.amazon.com, AWS Marketing primary marketing channel * Managing 4 product engineering teams consisting of 35 engineers, managers, and technical program managers. * Engineering portfolio includes Content Delivery Infrastructure/Operations, Full Stack Web Development, Web CX, and CMS Platform Scaling. * Promoted both IC and MGR roles up to senior manager level. * Successfully drove team productivity initiatives to increase overall delivery for customers. * Bridge between product, business, customers, and tech teams to gain consensus and inform, collaborate, and align on roadmap priorities.

  • Amazon (2 yrs 1 mo)
    • Sr. Mgr, Product Management Technical - WFM/3P Fulfillment
      Mar 2018 - Dec 2018 · 10 mos

      * Own engineering digital product portfolio for delivery fulfillment operations at WFM and global third party grocery partners. * Manage product team with focus areas of pick labor capacity management, inventory experience, delivery staging, and shopper performance management. * Drive product priority across global business units. * Provide product direction to 50 person engineering.

    • Mgr, Technical Product Management - Prime Now Marketing Automation
      Dec 2016 - Mar 2018 · 1 yr 4 mos

      * Own and drive portfolio for Marketing Automation & Tools for WW Prime Now Marketing teams in eight countries across NAMER, EU, and APAC. * Responsible for building products that scale merchandising automation, traffic acquisition, and content optimization automation. * Tools reduced the need for 14,400 manual hours of work to support global growth and holiday peak customer activity.

  • Manager III, Tech Program Management at Amazon Web Services
    Jun 2013 - Dec 2016 · 3 yrs 7 mos

    * Fully own technical concepting, planning and execution of livestreams for marquee events for AWS. * Manage Web Platform infrastructure and operations for aws.amazon.com * Teams consist of Technical Program Management, Web Production, and Web Engineering * Own and manage the project roadmap prioritized against a dozen internal organizations * Manage process optimization to scale with our company initiatives and growing customer base * Manage project management team to ensure rapid and successful delivery of website initiatives * Run collaboration with design, engineering, and business stakeholders