San Angelo, Texas, United States
I am currently working on solving the challenges of hyperlocal news reporting and distribution. As former U.S. House Tip O'Neill said in his autobiography, "All politics is local", I see creating sustainable eco-systems around local news reporting as a critical pillar in the foundation of our democracy. My immediate challenges are twofold: First, it is to dramatically impact San Angelo, Texas with our pilot project, San Angelo LIVE! (sanangelolive.com). Here we're honing the tactics and techniques in news gathering, reporting, and audience engagement that are applicable for the modern digital spaces- web, search, mobile, social. At the same time, our sales efforts are leading with digital. Our revenue has to be high enough to prove that digital hyperlocal news content provides significant value to local and national advertisers. Second, our team is seeking established media groups who can benefit by learning our strategy and the tactics that we are developing, and who desire guidance on executing that strategy, to build a sustainable, successful digital component married to a traditional newspaper, radio station, or television station. I have little hope this challenge will be met. Local traditional media outlets still assume that they can still make their own weather. Speaker at: 2010 - Dallas Open Ca.mp 2010 - Drupal Camp Austin 2011 - Southwest Drupal Summit (Houston) 2011 - Dallas Drupal Meetup 2011 - Dallas Drupal Camp 2013 - Dallas Drupal Camp 2018 - Texas Camp speaker 2018 - Panelist on discussion about sustaining publication revenue at the Investigative Reporters and Editors Conference Other insights: I am the first result on LinkedIn.com when you search for "cluster bombs."
CEO and founder of Hyde Interactive Inc, the publisher of San Angelo LIVE! (sanangelolive.com), a hyperlocal Internet online news platform for San Angelo, Texas. Since launching in Sept. 2013, the web, social networks, and email platform has grown from 0 to over 800,000 monthly unique visitors, with 100,000 in the local San Angelo DMA. Our company also devises digital strategies for large and small businesses alike, including website development, mobile app development, email marketing, content display advertising, and social media strategy.
I lead an awesome team of developers and designers at Sensis Agency, building large web development projects all over the U.S.
National sales for the portfolio of Web sites, email newsletters, and Pay-Per-Lead systems owned and operated by Salem Communications. It's called The Salem Web Network. Web properties include crosswalk.com, christianity.com, oneplace.com, christian jobs.com and townhall.com. Details are here http://www.salemwebnetwork.com.
Sales catalyst and product manager for all interactive advertising products for recruiting. Sold, developed, and maintained ad campaigns with nine sales professionals. Products included CPM banner ad campaigns, Yahoo! Apt campaigns, SEM campaigns, Diversity Inc, After College, and Yahoo! Hotjobs. Responsible for a $2.5 million annual budget. The top sales performer for seven months in a row and Presidents' Club winner.
Founder and publisher of two wonderful direct-mailed magazines in west Texas: San Angelo LIVE! and Southwest Texas LIVE! and their companion Web sites. Winner of the 2008 Printing & Imaging Association of MidAmerica Graphex "Best in Category" for 12" or greater Web Press piece for graphic design and printing quality (Dallas Offset is the printer) Winner of the 2007 "Best Feature Story, Second Place" for "What One Man Gave for His Country" by the Texas Community Newspaper Assoc. Read it here: http://www.sanangelolive.com/node/2598 Winner of the 2007 "Best Ad Series, Second Place" for an ad series created for Brown Automotive Center called "Bob Knows" Winner of the 2007 "Best Black & White Ad, Third Place" for The Emporium soda fountain advertisement See: http://www.hydeinteractive.com/projects/live-magazine All of those awards are kinda cool, but not as cool as.... the best recognition we ever received was when Willie Nelson advertised in LIVE! See http://www.hydeinteractive.com/projects/willie-nelson