Greater Munich Metropolitan Area
I help technology vendors, distributors, and MSPs grow through ecosystem-driven strategies. With over 8 years of experience in IT research and commercial leadership, I’ve built trusted relationships across the global channel, driving multimillion-dollar SaaS growth and enabling ecosystem adoption across EMEA, APAC, and North America. My background spans end-to-end sales, channel engagement, and strategic alliances, giving me a hybrid perspective that bridges direct enterprise engagement with partner-led go-to-market models. I’ve developed and scaled new streams of market intelligence in cybersecurity, helping vendors and partners understand shifting reseller sentiment, competitive positioning, and emerging trends. Beyond my commercial role, I’m a regular speaker at international conferences and industry summits, sharing insights on market trends, ecosystem transformation, and the future of partner-led growth. I thrive on connecting ideas, people, and partners to create lasting impact in the tech industry.
As an additional responsibility, I manage the development of CONTEXT’s Cybersecurity market research. Increasingly one of the most important topics in the IT space. • Responsible for the development and general management of CONTEXT’s Cybersecurity market research. • Presenting market insights to customers and participating in industry events in order to exchange the latest industry knowledge. • Defining and executing CONTEXT’s go-to-market strategy for Cybersecurity including the development of bespoke reports.
With over 7 years’ experience in the IT industry, Joe is a Sales Director who strives in listening to research needs and exploring new innovative ideas. He has helped to grow the CONTEXT business with proven capabilities in selling and conducting bespoke/syndicated market research studies as well as consulting vendors to implement channel programs and outsourced channel management processes. Joe often travels across North America, Europe, the Middle East and Asia to meet existing clients, lead sales efforts and source information by building sales tracking panels through complex agreements. This has allowed him to establish key relationships at C-Suite level with both vendors and channel partners globally.
• Trusted advisor for travel, retail and e-Gaming clients, amounting to over $1.5m worth of revenue, including enterprise level clients such as Thomas Cook, Emirates & Ladbrokes Coral Gala Group • Work as a team to develop strategic projects, starting from initial engagement and objectives discovery through to identifying the most impactful areas of focus, resulting in the delivery of on-time, valuable programmes of work that bring return on investment • Manage and mitigate client risk and identify opportunity with a variety of teams across the business • Conduct data analysis through Looker and BigQuery to uncover insights that will drive our strategy and encourage clients to utilise the full product suite • Conduct training, both formally and informally, in order to enable a wide range of users of Qubit technology • Work closely with team members to organize workflows, improve ways of working and onboard new employees, and with the wider team to share knowledge and improve processes, for example through the consolidation of the methodology and outputs for Quarterly Business Reviews
* Responsible for the contractual deliverables for Tier 1 Enterprise customers in e-Gaming and Travel verticals with a commercial tech value of around £2.2m * Analyzing data on optimization results, communicating successes and incorporating key learnings into strategic roadmaps * Running various high profile technical projects for top clients focussed on APIs, ESP integrations and Qfunctions * Developing client relationships at practitioner level as well as managing delivery and execution including client expectation setting and running various weekly calls. * Documenting project progress in line with project management best practices (meeting minutes, project plan updates, weekly status reports) * Delivering on-boarding projects from start to finish over the space of 10 months working with 5 different teams across 3 regions. This also included the project Grandstand, a strategic plan that delivered over £270K in directly attributed revenue incorporating a wide variety of Qubit products as well as the creation of an API * Working with the Customer Success team, Strategists and Product teams to plan quarterly strategies across several projects
* Responsible for the contractual deliverables with our customers including the regular reporting that is used to calculate third-party rebates in the consumer electronics industry * Regular customer interaction (face-to-face, phone, email etc…) handling and resolving project queries: deadlines, deliverables, expectations… including the management of the retail channel information * Use of SaaS analytics platform in the form of an Analyzer for clients and partners, carrying out training and handling queries as well as assisting in development of further tools based on requirements. * Delivering on-boarding projects from start to finish * Working in several parallel projects simultaneously planning quarterly strategies with Sales and Development Teams.