Sacramento, California, United States
I am a doctoral-level Growth Architect and Performance Leader with 21+ years of experience building revenue engines from zero-to-one. I specialize in the critical "last mile" where high-scale performance marketing meets technical infrastructure. I act as my own Technical Architect, leveraging advanced AI to engineer HubSpot-to-Salesforce architecture, automate complex routing, and develop the custom site code required to sustain massive scale. Core Philosophy: AI-Led Growth Engineering I treat AI as a force multiplier for the entire marketing stack. By utilizing LLMs to audit CRM technical debt and optimize site code, I operate as a "Department of One"—accelerating time-to-market while maintaining 100% data integrity. Key Career Benchmarks: • Infrastructure (Aura): Founding Architect for the MSP/B2B division; personally built the HubSpot-SFDC ecosystem from scratch using AI-assisted development to map complex bi-directional syncs and lead-routing logic. • Scale (GeoSnapShot): Directed a $3.6M+ annual performance budget, utilizing high-velocity creative iteration to drive a 1,900% surge in leads and a 70% reduction in CPA. • Leadership (Pepperdine Ed.D.): I bring a research-backed approach to organizational leadership, ensuring that AI-optimized technical systems are supported by high-performing, data-literate teams. Technical Mastery: • AI Integration: CRM auditing, AI-assisted web development (HTML/CSS/JS), and high-velocity creative testing. • MarTech: HubSpot Admin (10+ years), Salesforce Integration, ZoomInfo, Zapier, Segment. • Performance: Meta Ads, Google Ads (Search/GDN), LinkedIn Ads, Content Syndication. I am currently focused on building and scaling high-velocity, AI-optimized growth machines that connect product value directly to the market.
- Marketplace Scale: Scaled a global two-sided marketplace from 50,000 to over 300,000 users by managing a high-velocity $20,000/month performance budget across Meta and Google. - Technical Performance: Achieved a 1,900% surge in sign-ups by personally re-engineering HubSpot workflows, landing pages, and automated response systems to eliminate conversion friction. - CPA Optimization: Slashed acquisition costs by 70% through aggressive high-velocity A/B testing of ad creative and the implementation of real-time SMS/email lead notifications. - Revenue Impact: Directly managed the funnel optimizations that drove $1.8M in attributable revenue within a single campaign cycle. - AI-Driven Performance: Deployed Gemini for high-velocity ad copy iteration and sentiment analysis across the $20,000/month budget, resulting in a 70% reduction in CPA through real-time creative and headline optimization. - Conversion Engineering: Engineered custom site code and landing page optimizations using generative AI, increasing the "visitor-to-sign-up" conversion rate by 25% for the global photographer network.
- Founding Growth Architect: Engineered the entire B2B marketing ecosystem from the ground up, personally executing the setup of HubSpot, ZoomInfo, and a complex bi-directional Salesforce (SFDC) integration where no infrastructure previously existed. - Full-Stack Acquisition: Solely managed a high-intent $20,000/month multi-channel budget (Google Ads, LinkedIn, and Content Syndication) to build a highly targeted, sustainable MQL pipeline for the MSP sales team. - Lifecycle & Conversion: Owned the end-to-end production of webinars and automated nurture sequences, utilizing behavioral triggers to move leads through the funnel with zero manual intervention. - Strategic Ownership: Developed the division's first data governance playbook and lead-routing logic, ensuring 100% attribution accuracy for all B2B marketing spend. - AI-Optimized Infrastructure: Leveraged Google Gemini to audit and re-engineer legacy HubSpot-Salesforce workflows, automating 40+ manual routing rules and reducing data synchronization errors by 60%. - Agile Web Development: Utilized AI-assisted coding to rapidly develop and optimize custom landing page templates and tracking scripts, accelerating "time-to-market" for the MSP division’s web assets by 50%.
- Infrastructure Lead: Architected and governed the enterprise HubSpot CRM infrastructure, establishing the technical foundation for automated lead nurturing, advanced compliance workflows, and absolute data integrity in a complex B2B environment. - Sales & Marketing Alignment: Orchestrated the end-to-end technical execution of digital acquisition campaigns and automated email sequences, engineering a seamless, trigger-based data handoff to optimize SDR pipeline velocity. - Data Architecture Enrichment: Integrated premium third-party data enrichment tools into the core CRM stack to enhance account profiling, dramatically improving the quality and routing speed of sales-ready enterprise opportunities.
- Created and managed paid ads campaigns for a variety of clients across Google, Bing, LinkedIn and Facebook - Managed Hubspot accounts for pharmaceutical and medical clientele - Conducted client meetings providing updates and leading strategy sessions to exceed client's expectations