Burbank, California, United States
Dynamic in front of and behind the camera, over the past 20 years, Joe Bereta has amassed billions of views across an assortment of successful, award-winning entertainment brands by spearheading innovative projects through passionate teamwork, creating unique programming loved by millions, and building communities that encourage viewers to be active members instead of just spectators. Creator of The Movie Movie Game Previously CEO of The Valleyfolk, Inc, Executive Producer of 100 Thieves, Creative Director of SMOSH and Host/Producer of EPIC HOW TO. Prior work included: Head Writer and Host of SourceFed, SourceFed NERD, Barats and Bereta Productions, Discovery Digital, NBC.
- Led and scaled a fully-remote global creative team to produce educational YouTube and social content for an analytics and AI SaaS product. - Programmed weekly content slate including long form video, shorts & socials, livestreams and podcasts. - Partnered with senior leadership to develop content strategies and expand platforms. - Launched vidIQ India, achieving monetization within two months and significantly increasing global reach. - Drove social media growth with a 34x increase on Facebook and 25x on Instagram. - Utilized vidIQ analytics, AI, writing staff and talent to understand YouTube best practices and dictate content slate.
As the Creative Director for the REACT digital network at Electric Monster, I spearheaded content strategy and creative development for a rapidly growing audience. My role involved launching new intellectual properties and enhancing audience engagement across multiple channels, including REACT (20M+ subs) and People vs Food (12M+ subs). Our team successfully scaled production output threefold within three months, launching new verticals, a podcast and multiple new show formats. Directed high-profile branded and celebrity integrations, collaborating with major partners to elevate brand visibility (Disney, Netflix, Universal, Amazon). Directed and developed external and internal talent, creating safe, collaborative creative environments.
- Responsible for producing shareable, repeatable, and relatable YouTube and social programming. - Managed a creative roster of video producers and talent from ideation to release. - Produced, directed, wrote and hosted weekly videos, including celebrity and branded integrations. - Launched multiple new formats and IPs.
- Creatively developed and physically produced original content across multiple platforms. - Developed original IP and programming for direct sale to branded clients with numerous shows requested for follow-up seasons (Lexus, GrubHub, Boston Beer, AT&T, Heineken). - Specialized in client-O&O relationships, balancing expectations between the creator/talent/client. - Managed a small creative team to execute on multiple weekly deliverables generating hundreds of thousands of views per video as a baseline. - Generated millions of dollars in revenue on custom branded content that felt authentic to the brand and audience. - Strengthened the audience/creator relationship through programming specifically designed to include the 100 Thieves audience while emphasizing a creative atmosphere that encouraged talent to present themselves with confident authenticity. - On-camera host for multiple branded eSports programs (Twisted Tea, GoPuff, CoD League).
- Co-founded and led creative for Valleyfolk Inc, a crowd-funded entertainment production company. - Winners of NBC's BRING THE FUNNY - Oversaw daily operations while serving as a writer, host, and sales representative for brand collaborations. - Collaborated with freelance designers to create and launch merchandise through DFTBA. - Launched a weekly content slate including a long-form variety show, game shows, podcasts, and livestreams. - Coordinated guest appearances and collaborations with online and mainstream personalities to enhance content reach. - Successfully launched and fulfilled a six-figure Kickstarter campaign for an at-home card game based on the Movie Movie Game video series. - Co-created a touring live show.
As Creative Director of SMOSH, one of the largest online comedy brands (40 Million+ Subscribers across multiple channels), I was responsible for creating and developing successful original programming, cast expansion, team building, script writing, and working with brands (Disney, 5GUM, FDA, Universal) to execute innovative, one-of-a-kind shows and experiences. Our team elevated the comedy brand and developed successful new programming in Live Shows, Music, Comedy, Nature, Science/Education, Personality and Game Shows, receiving multiple Streamy nominations and a win for Best Live Show (SMOSH LIVE). Greatest hits include: SMOSH LIVE, SMOSH Summer/Winter Games, Every Blank Ever, The Big WHAT IF, Seriously Super Stupid Sleepover, One Hour Song Machine, SMOSH PIT Weekly, and WHOA! Nature Show. l also handled hosting/producing roles on EPIC HOW TO, an infotainment show on the AWE ME channel. We generated over 100 Million views, a passionate following, and a television pilot.