Hong Kong SAR
Bringing a wealth of experience from both Southern China and Hong Kong, Joe Wong serves as Managing Partner at Omakase Advertising. He leads the insight-driven creative agency dedicated to building powerful connections for brands across Hong Kong and Mainland China. Under his strategic direction, Omakase Advertising has rapidly emerged as a leading 'hot-shop' in the region, recognised as the Best Content and Digital Agency, Greater Bay Area at the HKMOL Awards 2021, and the Gold Medalist of the Best CRM Campaign and Mobile Campaign in the Markies Awards and DigiZ Awards in 2025. Joe is passionately focused on empowering international brands to succeed in complex markets. His expertise spans brand building, market expansion, and brand rejuvenation, which he and his team have demonstrated by successfully reshaping a diverse portfolio of renowned clients in the Greater Bay Area. Notable partnerships include Futu Investment App, Cafe de Coral, Mastercard, Sloggi Bodywear, Yoshinoya, Determinant HK, Zhangle Global investment App, Mulian Hotel Group, and Private Wealth – the premier banking service of the Bank of China (HK).
Key Clients: Mastercard, Bank of China (HK), Xiaomi, Cafe de Coral, KWG Property Group, Sloggi, FUTU, BOC Life, Mulian Hotel China.
Multinational Stakeholder Management: Engineered the interconnected global strategy for HSBC Life across multiple jurisdictions (HK, UK, and Southeast Asia), navigating diverse regulatory environments and regional compliance frameworks. Led 120+ multidisciplinary staff across Hong Kong, Guangzhou, and Hangzhou offices. Won five new business including Sino-Ocean, Mercedes Benz and Amway. Creative lead of the launch of HSBC Life in Hong Kong and SEA.
Regional Management: Supervised a 50-person department delivering solutions for Mercedes-Benz, Tencent, and Wanda Hotel Group, aligning commercial initiatives with Mainland market dynamics. Governed large-scale corporate account ecosystems, managed vendor networks, and aligned global commercial initiatives with mainland China and Asia-Pacific market dynamics.
Strategic Brand Building: Partnered with C-suite executives to implement continuous, data-led consumer engagement strategies for market-leading brands. Key Clients: Nike, Smartone-Vodafone, KFC, Huawei, Midea ASIA, Cow&Gate, Henderson, Kerry Hotel and Mother's Choice.
Key Clients: Nike, Coca-Cola HK, Darlie China, OCT (Shenzhen).