Greater Cambridge Area
I design digital products that balance complex business needs with simple, intuitive interfaces. My goal is to help users reach their end goal in the best way possible, while adding a little bit of magic along the way. I’ve consistently hit project goals, whether that’s improving traffic and conversions or creating onboarding experiences that score highly with users. I have experience designing end-to-end, from research and wireframes through to prototypes and final UI. I'm skilled with Figma, prototyping, and no-code tools like Framer, while always improving my front-end skills. My background as a teacher gave me a front-row seat into how people learn and process information. I use that to design with clarity, harnessing mental models to keep users engaged and to reach shared outcomes. I enjoy collaborating with stakeholders from different backgrounds and working closely with product managers and engineers to bring ideas to life. I value continuous learning and I love connecting with designers, product owners, and teams building products that make a difference.
• Boosted website conversions by 100% leading to 50% more student sign-ups. • Collaborated with cross-functional teams in Agile sprints, working in Spanish. • Simplified information architecture and navigation. • Used Google Analytics and Google Search Console data to create high-converting Google Ads landings • Leveraged Google Analytics, created a survey with 148 respondents, and conducted user interviews. • Designed in Figma and developed using Elementor, HTML, CSS, and JavaScript. • Shaped new business processes and modified existing ones with the product owner. • Introduced e-commerce with a streamlined checkout to reduce cart abandonment.
• Designed and developed a responsive website optimised for both mobile and desktop. • Achieved an accessibility score of 92% and a performance score of 94% on mobile and 100% on desktop. • Created micro-animations and micro-interactions to craft an engaging user experience • Leveraged the CMS to create a job board, leading to 90% more conversions. • Built wireframes and interactive high-fidelity prototypes in Figma, ensuring alignment with client goals • Developed the website using Framer, implementing SEO-optimised copy to improve search engine visibility • Developed a targeted landing page, which increased traffic by 65% from the Australian market. Boosted website traffic 300% and conversions 200% after launch.
• Improved information architecture through consistent strategic typography, layout and visual hierarchy. • Led the design of the mobile-responsive version. • Created comprehensive documentation for seamless developer handover. • Created interactive Figma prototypes with micro-animations and interactions.
• Raised course page findability to 100% by restructuring the information architecture • Led end-to-end redesign: from research to delivering an interactive high-fidelity prototype • Leveraged Google Analytics, created a survey with 148 respondents, and conducted user interviews. • Conducted testing at all stages of the production • Developed a design system of components and variants in collaboration with the developer.