Manchester Area, United Kingdom
I’m a commercially driven senior leader with a track record of scaling challenger and growth-stage consumer goods businesses through integrated commercial, product, and operational leadership. I lead commercial, product, and operations at Known Nutrition, helping scale the brand to a multi-million-pound business while maintaining strong gross margins and building a profitable, scalable multi-channel model across Amazon, D2C, and retail. A core part of the journey has been shaping Known’s product proposition; a market-leading range of high-strength, great-tasting gummy supplements designed around consumer experience, consistency, and real-world results. Our mission is to create products that people genuinely enjoy taking, building daily routines and long-term engagement, while delivering transparency and efficacy in a highly competitive, regulated category. My experience sits at the intersection of commercial strategy and execution, from P&L ownership and pricing strategy to product development, supply chain optimisation, and omnichannel growth. I’ve consistently transformed underperforming channels into profitable growth engines, while building the operational structure required to scale. Key highlights: • Scaled Known Nutrition from start-up to a multi-million-pound challenger brand • Turned Amazon into a profitable, high-performance growth channel • Expanded and structured a product portfolio to drive retention and category growth • Built retail into a key profit driver and brand-building channel • Led international expansion across key EMEA territories Always open to connecting with founders, investors, and like-minded leaders in this space.
Responsible for leading the commercial performance of Amazon (the primary revenue channel), alongside product development and supply chain operations across a fast-scaling consumer goods business. Focused on driving profitable growth through improved pricing, advertising efficiency, and product strategy, while strengthening operational execution across forecasting, inventory, and international markets. In this role, I have transformed Amazon into a high-performance, profitable growth engine, improving efficiency, conversion, and margin discipline while re-accelerating growth. Alongside channel leadership, I continue to drive product innovation and portfolio development, introducing high-strength, consumer-led products in emerging categories and extending product life cycles within a fast-moving and highly competitive market.
Led the end-to-end commercial and operational performance of Known Nutrition, with accountability for revenue growth, profitability, and execution across Amazon, D2C, retail, and international markets. Played a central role in scaling the business from early-stage to a multi-million-pound revenue brand, building the commercial and operational frameworks required to support sustained growth. This included developing and executing omnichannel growth strategies, expanding and structuring the product portfolio, and aligning sales, product, and supply chain functions to deliver consistent performance. I also led the development of the brand’s core product proposition, a market-leading range of high-strength, great-tasting gummy supplements designed to drive daily usage, retention, and long-term customer engagement.
Responsible for all aspects of marketing in the UK for my brands: Blueair - Best in class air purification Cuisinart - Premium kitchen SDA introducing their incredible new Style Collection De'Longhi PACs - The World's favourite air conditioning units NSAuk - Exceptional quality fans with the latest DC motors and Quiet Mark
Strategic and collaborative management of Beam's National Accounts including Multiples, Dept Stores, Online Stores, Electrical Retailers, Special Cookshop Chains and more. Beam Group offers a comprehensive range of premium SDA to give our retailers resilient and exciting brands that meet the complex needs of their customers in a challenging market. Connect with me to look at opportunities with BISSELL, Cuisinart, Dualit, KitchenAid, Magimix, Nespresso, NSA and Sage
Currently leading National Business Development for our new brand - Airfree, leaders in Air Purifiers. Manage a network of varying accounts across the North of the UK including Scotland, NI/ROI and the Channel Islands (so I can get some vitamin D). This includes multiples, online businesses, department stores, specialist cookshops, garden centres and electrical retailers.
Brand Marketing, National Accounts and +1 skill
Providing support for national, multiple and independent retailers comprising of training, sales, demonstrations, product and customer support. Over the years I have developed this further to include product design and development, presenting at food festivals and support for our brand ambassador for live TV demos/sales. I cover a large geographical area (from Milton Keynes to Inverness including East Anglia, Wales and Ireland) with over 200 accounts so time management and organisation is a big priority. The relationships I have developed with store managers, buyers, business owners, and directors of nation accounts has been invaluable in developing our brand presence and awareness within stores and online. Training is a large part of my role and I have developed my own unique style that has led to me recording training DVDs and writing demonstration master classes for a large national accounts. My manager and I have also been instrumental in the creation of the "Cuisinart College" - a full day of training with some customer service skills, product knowledge and demonstration training. This has given us a large boost to sales and in store demonstrations from the staff. My in depth product knowledge is not only technical but applicable too. I have experience as a chef and barista as well as an inquisitive mind that drives me to finding new ways of using or enhancing an existing product as well as new product development.