Detroit Metropolitan Area
Dynamic and creative professional skilled in leading the development and implementation of results-oriented strategic planning, business development, marketing, communications and financial programs across industry groups, practices, offices and client teams. • Established record of building and managing a highly effective business development and marketing function within an organization. • Developed the strategic blueprint and executed targeted action plans for high performing professional service firms and practice teams resulting in measured improvements in marketing ROI, gross revenue, client relations, brand awareness and market share. • Successfully created a firm-wide team sales culture. Over 20 years of professional services marketing, business development, communications and strategic planning experience in the legal and architectural industries and 6 years of marketing, business development and strategic planning experience for the consumer products, manufacturing and construction industries. Expertise includes senior executive level strategy consulting to several industries and professionals on a project basis. Additional background on the strategic level in several other industries: Automotive and Manufacturing; Technology; Professional Services; Higher Education; Beverages and Consumer Products; Business Attraction and Economic Development; International Business and Marketing. Frequent Speaker and Author on varied strategy and marketing topics. Specialties: -Executive Management and Marketing -Business Development - Strategy, Management and Sales -Business Development Coaching -Strategic Planning and Implementation -Corporate Financial Analysis and Strategy Development -Professional Services Positioning, Marketing and Business Development -Communications and Public Relations -Branding -Professional Services Positioning and Marketing -Beer and Beverage Industry -Legal Industry -Design, Construction and Architectural Industry
Oversee client development and sales activities for a Detroit-based AMLAW 200 law firm with 19 offices across the United States and Toronto, Canada. Work with attorneys, practice groups and industry teams in the development of sales and client development strategies including identifying potential targets, analyzing existing clients for cross servicing opportunities and identifying business trends for new and emerging market segments. Specific skills at building strategies for international and cross-border initiatives, including a focus on Canadian, Asian and European teams. Extensive experience in developing and coaching cross disciplinary client teams across multiple business segments. Coach individual attorneys at all experience and ability levels to enhance their business development skills.
Strategy, business advisory and consulting services. Focus on strategy planning and implementation, marketing, and business development for legal and other professional services. Expert at internal and external relationship and team building to achieve strategic objectives, growing opportunities and revenue. Special focus on professional services firms and other B2B opportunities. Services include business and strategy plan development on the firm, group and individual level; strategic plan development, implementation and execution assistance; business development and marketing strategy development and coaching; business planning and marketing audits; market research and competitive intelligence services for geographic markets, industry segments and specific client opportunities; and strategy planning and implementation tracking for new services, markets and special projects. Knowledge: trends; industries; techniques; results Network: harness the power of collaboration, connections and creating strategic alliances Create: customized innovation
Responsible for planning, development, management and implementation of the marketing, business development, communications and market intelligence efforts for a leading Michigan-headquartered Am Law 200 firm with multiple office locations. Led the restructuring of three separate groups into an integrated marketing and business development team organized around a matrix structure of industry and practice teams and geographic focus.
Providing marketing and business development advisory and consulting services on an interim basis to this 140 year old AM LAW 200 Wall Street firm. Served as interim Director of Communications, rationalizing internal and external communications strategy in major national markets with overall firm positioning, strategy and business development goals.
Created a team-oriented culture committed to strategic thinking, collaboration, client service and professional excellence for leading AMLAW 200 firm. Leadership role responsible for positioning and market segmentation, firm and practice specific business development, client team and individual lawyer coaching, marketing operations, competitive intelligence, business development training programs, CRM, traditional and digital media and communications.
Implemented a sales and business development strategy for AMLAW 200 firm including integration of strategic business development initiatives on multiple levels including firm, practice group, industry team, client team and individual lawyer.