Manhasset, New York, United States
After 20+ years in Sales, Marketing, and Partnership roles across ESPN, Viacom, NFL, MLB, and most recently Derek Jeter's The Players’ Tribune, I decided to take my experience, network, and passion to help others and launched ZIYNX in the fall of 2020. Today, ZIYNX has grown into the future of athlete marketing, built on three foundational pillars: trust, authenticity, and shared value. What started as a vision has become a thriving community and platform empowering the next generation of athletes and brands to connect with purpose.
- Manage East Coast Sales Team and Integrated Marketing group
- Managed and developed 11 Account Executives responsible for digital revenues of $50M+ - Created and executed marketing and sales strategy for NFL.com, NFL Wireless and NFL Mobile - Responsible for long term business planning and ongoing revenue pacing to senior management - Worked in conjunction with the product development group to identify new business opportunities - Represented media sales group in new business pitches for league partnerships - Led initiative to take NFL.com in house from CBS Sportsline - Trained all sales staff from SVP to assistants on the digital marketplace and how to sell NFL.com - Built marketing collateral for Upfront and Scatter opportunities - Generated NFL.com rate card and built inventory management system
- Prepared, coordinated and delivered extensive presentations to clients and agencies on all MTV Digital assets; MTV.com, MTV Broadband, MHD, podcasting, wireless, VOD and MTV URGE - Created multi-platform opportunities that use our digital assets to drive incremental revenue across all screens - Worked with online production, integrated marketing and clients to create custom sponsorship opportunities - Advised executive management team on improving sales process and developing new strategies - Continuously steward buys to ensure added value/sponsorships are delivered as promised