Charlotte Metro
Specialties: Communications Social Media Inbound Marketing Grassroots Marketing
Versatile content writer and editor with a strong track record in creating and optimizing engaging content for websites, blogs, and marketing materials. Expert in social media content creation and design, fostering increased audience engagement and follower growth. Proven ability to write impactful press releases that elevate brand visibility and media presence. Skilled in crafting newsletters that enhance client communication and boost subscriber interaction. Dedicated to producing compelling blog posts tailored to target audiences, driving traffic and increasing readership.
Responsibilities included: Create collateral and newsletters for issuing airlines to be circulated to their customers and potential customers; generate social media analytics reports to ensure UATP maintains an active presence; maintain internal databases used as resources for the Marketing and Communications Department; identify and disseminate daily emails regarding airline and industry information such as trends and competition, to internal managers as well as external shareholders; ensure new and existing issuing airlines’ marketing initiatives are within UATP’s brand standards and revamp as necessary; organize the marketing and communication related aspects of various events such as tradeshows, press conferences, media receptions, and member meetings; create content and design of Travel Protection Plan program’s messaging, including advertising, webinars, and email blasts; promote the Travel Protection Plan program at tradeshows and other events, as well as in various publications and advertising campaigns.
Key achievements: Served as lead coordinator for CreateAthon, a national nonprofit created by Riggs Partners. Responsibilities included recruiting marketing and advertising agencies into the program and managing communications among 20+ existing partners throughout the country; executing the inbound marketing program, including building social media networks; developing content for blogs and social media channels; and developing and distributing content targeted to trade media and online influencers. Notable analytics: Managed CreateAthon Facebook page, helping to double its fans to more than 410 fans due to well-planned postings and monitoring over an eight-month period. Logged more than 54,300 post views. Launched and maintained the CreateAthon Twitter page, with more than 420 followers. Also supported a senior partner as account coordinator, serving as liaison to clients in the senior living and construction management industries. Project management responsibilities include participating in strategy sessions, developing briefs, timetables and production estimates, and securing content and approvals with clients.
Building social media networks; creating and executing fan drives through social media to bring new followers to businesses; creating content and microblogging for various clients; and increasing search engine optimization to organically increase website visibility.