Jodi Williams

Turning Passion for Animals into Donor Action | Senior Fundraising Manager

Rugby, England, United Kingdom

About

I’m a senior fundraising and marketing professional with nearly 20 years’ experience helping charities grow income and build lasting supporter relationships. Most of my career has been spent leading individual giving and cash fundraising programmes across direct mail, digital and integrated channels — combining strategic thinking with a very practical, hands-on approach. I’m particularly interested in how data, insight and creative come together to drive growth and supporter loyalty. I care deeply about doing good work well, supporting the people around me, and making thoughtful decisions that balance impact, risk and reality.

Experience

  • Senior Fundraising Manager (Cash Giving) at World Animal Protection
    May 2025 - Present · 1 yr 2 mos

  • Individual Giving Manager at Camphill Village Trust
    Sep 2022 - May 2025 · 2 yrs 9 mos

  • Senior Individual Giving Officer at Parkinson's UK
    Dec 2021 - Sep 2022 · 10 mos

  • Supporter Engagement - Legacy Lead at Royal Air Forces Association
    Mar 2019 - Dec 2021 · 2 yrs 10 mos

  • Practical Action (7 yrs 5 mos)
    • Individual Giving Aquisition Executive
      May 2014 - Jul 2018 · 4 yrs 3 mos

    • Fundraising Officer - Supporter Engagement
      Mar 2011 - Apr 2014 · 3 yrs 2 mos