Amsterdam, North Holland, Netherlands
Technology leader with 25+ years of experience at the intersection of software engineering, platforms, and product strategy — now focused on driving AI-native software engineering at enterprise scale. At adidas, I serve as Distinguished Engineer for AI-Native Software Engineering, leading the transformation of how software is built by integrating AI into architecture, platforms, and developer workflows. In parallel, I lead the Amsterdam tech hub, building and scaling a key engineering location with a strong focus on modern engineering practices and AI innovation. My background spans executive leadership (CTO, COO), product management, and deep technical work across global companies including adidas, Microsoft, and Rational Software. I have built and scaled digital platforms, led cloud and SaaS transformations, and consistently connected technology strategy with measurable business impact. With a strong foundation in software architecture, distributed systems, and machine learning, I focus on advancing AI-native ways of building software and enabling high-performing engineering organizations. Keynote speaker and presenter in German and English.
• Drive adidas’ transformation towards AI-native software engineering in e-commerce across products, platforms, and developer workflows • Partner with engineering, product, and executive leadership to operationalize AI across the organization • Shape long-term technology strategy at the intersection of AI, platforms, and digital experiences
• Built and led adidas’ Digital Experiences organization, unifying global consumer platforms • Owned engineering for global digital touchpoints (adidas.com, adidas app, CONFIRMED) • Led the integration of the adidas Running app into the adidas technology platform • Established a unified platform architecture and consistent consumer experience across channels • Led the Amsterdam tech hub as an engineering location
• Led engineering for adidas app, CONFIRMED, and backend microservices • Built platforms for hype drops and digital retail solutions
• CTO of an AI-driven AgeTech startup, building mobile solutions for home care • Defined technology strategy and architecture in a fast-scaling startup environment • Established AI and data science capabilities, including ML-based backend systems
New sports app in stealth mode, responsible for architecture, data science, and Deep Learning technology implemented with the TensorFlow framework.
One year off to be a full-time hobby triathlete at the Thanyapura sports center in Phuket.
Led product and engineering transformation; created a new business process portal solution and drove the transition to SaaS and modern platform architecture