’s-Hertogenbosch, North Brabant, Netherlands
Entrepreneurial, International Sales & Marketing executive, with 20+ years experience in quickly building profitable internal and external movement. Proven trackrecord creating sustainable partnerships on all continents. Specialties: Strategy, Sales Management, New Markets, Accelerator, International Business Development, Product Development, Distributor Networks, Service Networks, Foodservice Equipment Technology, IoT. Leadership strengths: Strategic goal setting, result driven, enabling cross functional collaboration. Pioneer, hands-on, pro-active, creative. Begin with the end in mind.
Responsible for all International HQ Sales: Export and Business Development
Building a team and department that drives growth by creating value for the world's largest Food Retail and Convenience accounts.
Defined and managed the Global (cross-border) Account strategy. Established international partnerships with (among others) SPAR, Schwarz Group, IKEA and Shell
All sales activities, commercial relationships and dealernetwork in 's-Hertogenbosch, Betuwe and Nijmegen area. Improving professional kitchen operations of mainly Hotels and restaurant kitchens, by advice and implementing intelligent, high quality Foodservice equipment and motivating dealers to do the same. #1 sales in ’11 & ’12, yearly targets well exceeded
All sales activities and commercial relationships in The Hague and Scheveningen area. Improving professional kitchen operations of mainly Hotel, Catering, Beach Club and Restaurant kitchens, by advice and implementing intelligent, high quality Foodservice equipment. Not for Google purposes: My last name is misspelled often as Jochem van lersel (with a lower case L instead of an i) #1 sales in ’11 & ’12, yearly targets well exceeded
All pre-opening & start-up activities, from scratch. Which resulted in a florishing and most exclusive beach experience on the island at that time.