Currumbin, Queensland, Australia
I’m a champion of others but hate selling myself, so I’ll keep it as short, sweet and genuine as I can. I’m a non-salesy, roll-up-your-sleeves kind of leader. I ‘fell’ into sales through a stint in retail in my early twenties, before quickly progressing to management. My approach to sales is rooted in authentic relationship-building with colleagues and clients and it’s through connection and grit that I eventually transitioned to Brand Lead. I lead with a combination of heart, strength and vulnerability – living and working by the motto, ‘have courage and be kind’. In my last role, I oversaw 14 direct and supported over 20 indirect team members. Each day I made it my mission to invest in each team member to ensure they felt supported, engaged and energised. I’m a big advocate for equity in business and love nothing more than mentoring women to achieve their personal and professional aspirations. I was the first woman elected as a board member of the Surf and Boardsports Industry Association (SBIA) in 2017 and was proud to bring a female voice and strength to the organisation for a few years. I remained with my last employer for eighteen years – in part because I’m an innately loyal person, but also because I genuinely loved the brand and team I worked with. I thrived on the diverse opportunities and roles that I was given and loved being the ‘glue of the brand’, marrying business functions and fostering a united, passionate and motivated team. I’m a brand girl at heart and firmly believe a genuine connection with a brand and business – be it as a leader, employee or customer – is the key to a happy, stable and long-term relationship.
Reporting to the ROXY Global GM Oversee the strategic direction of ROXY SPAC region, encompassing marketing, product and design development. Ensuring that regional consumer needs are met across e-commerce, wholesale, and mono retail while aligning with global brand direction. Responsibilities: Annual revenue 61mil AUD Full P&L Team of 14 direct reports Assortment planning All channel marketing Design & Production – 4 seasonal collections per year Buying for wholesale channel
Reporting to Boardriders ANZ Sales Director & ROXY Global GM Dual role of ANZ wholesale sales manager and SPAC design and product manager. Responsibilities: Grow profitable sales and exceed revenue targets Establish and maintain positive ongoing customer relationships Lead and inspire sales team of 9 direct reports Create regional product assortment suitable for all business channels, including apparel, footwear, accessories, surf and snow technical goods. Work directly with global teams to provide regional input to the development of collections to meet regional consumer needs. Responsible for leading the product and design team in developing the Roxy SPAC regional assortment for all business channels. Grow profitable sales whilst ensuring brand integrity is maintained in the marketplace.
Directly lead wholesale sales for ANZ and cross functionally lead ecom & retail. Responsibilities: New business acquisition Improve account profitability Reduce discounting Inventory management Distribution diversity – Myer, David Jones, Rebel Sport Team of 12 direct reports