Joaquín Fernández Díaz

Defense & Aerospace Commercial Leadership | Engineering Services | Strategic Growth & Market Expansion

Madrid, Community of Madrid, Spain

About

More than 18 years of experience driving commercial growth within engineering services organizations. My career combines strong technical foundations with senior commercial leadership roles, including full Business Unit responsibility, international expansion and strategic account development in highly regulated and technology-driven environments. I specialize in: • Commercial strategy design and execution • Market expansion within Defense & Aerospace ecosystems • Strategic account management (OEMs & Tier 1 suppliers) • Structuring and negotiation of complex engineering service agreements • Revenue growth aligned with profitability and operational capacity • Cross-functional leadership integrating sales, engineering and finance Currently at Sogeclair, I lead commercial development initiatives in Spain across Aerospace and Defense markets, focusing on sustainable growth, long-term partnerships and alignment between technical capabilities and market demand. My approach is grounded in technical credibility, structured execution and long-term value creation.

Experience

  • Sales Manager – Defense & Aerospace | Engineering Services at SOGECLAIR
    Feb 2026 - Present · 5 mos

    Leading commercial development across Defense and Aerospace sectors in Spain, driving market expansion and strategic account growth. • Definition and execution of commercial strategy within the Iberian market • Acquisition and development of OEM and Tier 1 clients • Structuring and negotiation of complex engineering service contracts • Revenue growth and margin management • Coordination with European engineering teams to align capacity with market opportunities • Contribution to strategic planning and transnational business development Focused on consolidating long-term industrial partnerships and strengthening market positioning.

  • Senior Business Manager – Defense & Aerospace | Business & Project Leadership at SEGULA Technologies
    Jan 2018 - Dec 2025 · 8 yrs

    • Led business development and managed key accounts for Defense and Aerospace clients, driving revenue growth and expanding technical services. • Oversaw the Business Unit with full responsibility for economic performance, customer satisfaction, and operational objectives. • Defined and implemented strategic plans, aligning commercial and technical initiatives with corporate goals. • Coordinated cross-functional teams to prepare technical and economic proposals and manage complex engineering projects. • Negotiated and managed contracts for engineering services, ensuring profitability and client retention. • Directed teams combining sales and engineering profiles, fostering collaboration and high performance. • Managed CRM dashboards, sales reporting, and pipeline analysis to optimize commercial performance.

  • Sales Director / Managing Director | Spain & Mexico at Job Impulse España
    Jan 2016 - Dec 2017 · 2 yrs

    • Led business development and client portfolio expansion in Spain, defining commercial strategy and managing the full sales cycle for engineering services with OEMs, Tier-1 suppliers and industrial clients. • Managed and grew key accounts, negotiated service contracts and framework agreements, and drove sustainable revenue growth in technical consulting and engineering services. • Served as Managing Director in Mexico, overseeing local operations with full P&L responsibility, including revenue growth, profitability, budgeting and strategic planning. • Built and led multidisciplinary teams, ensuring successful delivery of engineering services while strengthening long-term relationships with multinational industrial clients and headquarters in Europe.

  • Business Unit Manager | Spain & Mexico at KLB
    Jan 2013 - Dec 2015 · 3 yrs

    • Led business development in Spain, managing key accounts and driving commercial growth in engineering and industrial services. • Launched and established KLB Group’s subsidiary in Mexico from scratch, including office setup, legal registration, and operational processes. • Built the client portfolio, secured contracts with industrial clients. • Recruited and led multidisciplinary teams across sales, engineering, and recruitment functions. • Held full P&L responsibility for the Mexican subsidiary, including revenue, profitability, and reporting to headquarters. • Aligned subsidiary operations with corporate strategy while achieving rapid market penetration and sustainable growth.

  • Business Unit Manager at la desaparecida MATIS HISPANIA
    Oct 2006 - Dec 2012 · 6 yrs 3 mos

    MATIS Hispania, now part of AKKODIS Worked within an engineering services environment supporting major industrial clients, contributing to project coordination and delivery of technical consulting services. Key contributions: • Business development activities, identifying new opportunities and contributing to client acquisition in engineering services. • Coordinated technical proposals and project plans to respond to client needs, ensuring alignment between engineering capabilities and commercial objectives. • Built and maintained strong relationships with industrial clients and internal stakeholders, supporting long-term business growth. • Contract negotiation and preparation of service agreements, contributing to recurring revenue generation. • Coordinated project execution and delivery, ensuring quality, schedule compliance, and client satisfaction. • Developed a strong understanding of the engineering services business model, laying the foundation for subsequent commercial leadership roles.