Joaquim Fonseca

Director, Global Medical Affairs Excellence at Takeda | Field Medical Strategy | Capability Building & Scientific Engagement | Launch Excellence

Zurich, Zurich, Switzerland

About

Global Medical Affairs leader with 20+ years of experience across country, regional, and global roles, driving Medical Excellence, Field Medical strategy, and enterprise capability building. At Takeda, I lead global Medical Excellence initiatives for Field Medical and Scientific Engagement, translating strategy into scalable capability solutions across diverse markets. I have designed and deployed enterprise programs reaching 700+ professionals across 30+ countries, consistently achieving >4.5/5 satisfaction, including 4.6+/5 across large global cohorts, and driving a 94% registration rate for leadership-level capability journeys. My focus is on enabling organizational impact at scale—building global capability frameworks, advancing MSL effectiveness, and aligning regional and local execution with enterprise priorities. This includes leading MSL Academy programs across 8 cohorts in 24 countries and delivering strategic capability initiatives such as Scientific Storytelling, Transformational Leadership, and Business Acumen for senior Medical Affairs leaders. I am recognized for connecting strategy with execution—aligning cross-functional stakeholders, simplifying complex processes, and linking initiatives across regions to address enterprise-level challenges. I operate effectively in highly matrixed, global environments, building trusted partnerships across Medical, IT, and regional leadership teams. Since joining Takeda in 2020 in a fully virtual context, I have built global stakeholder networks and delivered consistent impact across regions, demonstrating adaptability and execution in complex, fast-evolving environments. I also contribute to Medical Affairs digital transformation, including AI-driven insights initiatives and global KOL engagement platforms, working cross-functionally to strengthen adoption, user experience, and data-driven decision making. Recognized with multiple Takeda WeCelebrate Gold and Bronze Awards for collaboration, leadership, and commitment to colleagues and patients. Previously at UCB, I led global Field Medical Excellence initiatives, including the redesign of KOL identification and mapping strategies across regions, delivering over €500K in cost savings while enhancing data quality and cross-functional alignment. I am motivated by high-impact, global roles where I can drive strategic alignment, build capabilities at scale, and shape the future of Medical Affairs.

Experience

  • Global Medical Excellence Lead at Takeda
    Sep 2020 - Present · 5 yrs 11 mos

    Joined Takeda in a fully virtual environment (2020), building global stakeholder networks and delivering enterprise capability programs across regions from day one. Lead global capability strategy for Field Medical and Scientific Engagement across Takeda Medical Affairs. Recognized for connecting cross-functional initiatives, clarifying complex processes, and aligning global stakeholders across diverse regions. Key achievements: - Designed and delivered global capability programs (Scientific Storytelling, Building Partnerships, Advanced Presentation Skills, Difficult Conversations, Transformational Leadership) reaching 700+ learners across 30+ countries, with average feedback 4.6+/5 across global cohorts (up to 340 learners). - Led MSL Academy across 8 cohorts in 24 countries (Foundations + SciEx), partnering with regional Medical Excellence leads and country Medical Directors. - Delivered Business Acumen & Strategy enterprise capability journey targeting Medical Affairs leaders (Director level and above) across Global Medical and Global Portfolio Division, achieving a 94% registration rate. - Co-designed and delivered Transformational Leadership workshops in Zurich, São Paulo, Mexico City, Shanghai and Singapore, leveraging creative cost-sharing models across MEST, Global MedInfo, SAM and LOCs. - Launched the Medical Excellence Forum, building a cross-regional community across Global, US, Japan, China, GEM and EUCAN. - Recognized with multiple WeCelebrate Gold and Bronze Awards for teamwork, collaboration, and commitment to colleagues and patients - Active contributor to enterprise initiatives: InDreams30, Technology Ambassadors, Insights to Action, AIVY AI pilot group. - Actively Contributed to global rollout of CUE KOL engagement platform (UAT, adoption strategy, cross-functional alignment with IT and regions)” - Active contributor to AI-driven insights initiatives (AIVY pilot)

  • UCB (Brussels Metropolitan Area)
    • Global Field Medical Excellence Lead
      Feb 2019 - Aug 2020 · 1 yr 7 mos

      1. Field Medical Excellence Provided strategic guidance on Field Medical (F Medical) capabilities — competencies, capacity, structure, deployment and community activities. Contributed to the F Medical Guide and F Medical Manager Guide, and ensured appropriate role structure (KPIs, metrics, incentives, management, training, career development). Drove implementation of the Scientific Communication Model and embedded an integrity and compliance mindset for F Medical interactions with HCPs. Acted as F Medical subject matter expert across all UCB global initiatives, ensuring a consistent global vision. Led the worldwide definition and implementation of F Medical impact measurement, and drove strategic enhancement of the CLRM system. Contributed to the Global Field Medical Community (best practices, lessons learned) and led a Talent Attraction campaign positioning UCB as an "employer of choice" for Field Medical Affairs professionals. 2. KOL Collaboration Drove an integrated KOL collaboration approach across field medical and other KOL-facing roles — enabling true partnership through clinical site activities, CLRM and Scientific Share of Voice. 3. Insights Collection, Channeling & Integration Built the process and tool to gather field insights into UCB's data lake, translating them into impactful actions and Patient Value creation. Key achievements: - Led end-to-end global KOL identification and data model strategy across EMEA & LatAm in partnership with IT and Medical Affairs - Led RFP process across 10 vendors for KOL identification & mapping (PSP, MG, CIDP, ITP, HS), delivering >€500K in savings through coordinated outsourcing vs. individual PVU requests. - Co-created global MSL anchor roles, job descriptions and competencies with HR and PVU stakeholders, integrating feedback from 30+ stakeholders across regions. - Engaged MSL communities across Europe, US, China and Japan, delivering trainings (ROPE) and establishing two-way communication with field medical teams.

    • Global Medical CLRM Engagement Manager
      Sep 2016 - Jan 2019 · 2 yrs 5 mos

      Operational Leadership - Develop a deep understanding of patient and stakeholder needs related to specific competencies to drive excellence - Drives initiatives to strengthen successful CLRM user adoption - Facilitates regional & country management reviews and other leadership activities as needed - Contributes to improve efficiency and enhance quality of CLRM team deliverables that impact business value drivers Project Management - Function as a subject matter expert regarding CLRM platform knowledge, relevant UCB processes and projects. Co-responsible for managing platform content upgrades - Engage with a variety of other global/regional project stakeholders where it concerns joint initiatives as appropriate - Be practical in defining solutions which reflect both UCB resourcing options as well as functional/local support opportunities and limitations - Develop, maintain and utilize for fast decision making a functional network as part of the role responsibilities - Ensure quality and compliance standards being applied Training and Development - Deliver functional training at regional & country level on CLRM functionalities and related capabilities to have training as a positive memorable experience - Proactive mindset and way of working to maintain speed in program implementation

  • Novartis (10 yrs 1 mo)
    • Scientific Project Manager - Neuroscience
      Feb 2016 - Aug 2016 · 7 mos

      Scientific Project Manager (SPM) are Medical Affairs Associates of Novartis who actively contribute to Novartis medical and market strategy, from a medical perspective. They facilitate development and implementation of medical-marketing projects, development and implementation scientific meeting, develop peer to peer relationships with targeted Medical Experts/Key stakeholders and members of the scientific community and seek external insight on Novartis products and competitors in order to shape Novartis understanding of the therapeutic environment.

    • Senior Medical Scientific Liaison - Multiple Sclerosis
      Oct 2014 - Jan 2016 · 1 yr 4 mos

      Pre-launch activities: Planned, organized and delivered advisory boards Clinical sessions in Neurology, Pharmaceutical services and MS nursing services Investigator identification and recruitment Speaker training to top KOLs MS centers readiness assessment KOL and MS centers segmentation Establishment of KOL development plans Training and education of marketing and sales team Pre-reimbursement sales: Supported neurologists going through all the pre-reimbursement authorization process Supported patient identification process through one-to-one meetings Project management: Roadshows with international speakers Preceptorships for KOLs in international MS centers Postgraduation in Multiple Sclerosis Nursing International Certification exam in Portugal Medical writing support to KOLs Support to internal costumers: Supported PR in patient associations related events Training, education and support of Market Access, ICRO, Pharmacovigilance and Marketing ICRO support (Investigator identification and recruitment; Feasibilities; Trial submissions in some centers; Liaise ICRO with key investigation centers contact persons) Mentoring and Onboarding of new Multiple Sclerosis MSLs Training of Medical Department team Marketing and regulatory materials review International involvement: Region Europe Medical Marketing joint meeting organization Medical Booth staff at international Congresses (ECTRIMS 2011, ENS 2012) Medical Booth Captain at ECTRIMS 2013 and AAN 2014 MSL mentor in Global and Region Europe meetings Competitive Differentiation and Treatment Optimization group GICOS – Global Competitive Challenge Process group Gilenya MSL sounding Board member (Direct support to Global SciOps Director; Production of slide decks to be used by medical teams around the world; Collaborate in the development of training programs for the medical team) Design and implementation of phase IV local studies Support investigator-initiated research studies

    • Medical Scientific Liaison - Multiple Sclerosis
      Mar 2011 - Oct 2014 · 3 yrs 8 mos

      Pre-launch activities: Planned, organized and delivered advisory boards meetings Clinical sessions in Neurology, Pharmaceutical services and MS nursing services Investigator identification and recruitment Speaker training to top KOLs MS centers readiness assessment KOL and MS centers segmentation Establishment of KOL development plans for top KOLs Training and education of marketing and sales team Pre-reimbursement sales: Supported neurologists going through all the pre-reimbursement authorization process Supported patient identification process through one-to-one meetings Project management: Roadshows with international speakers Preceptorships for KOLs in international MS centers Postgraduation in Multiple Sclerosis Nursing International Certification exam in Portugal Medical writing support to KOLs Support to internal costumers: Supported PR in patient associations related events Training, education and support of Market Access, ICRO, Pharmacovigilance and Marketing ICRO support (Investigator identification and recruitment; Feasibilities; Trial submissions in some centers; Liaise ICRO with key investigation centers contact persons) Mentoring to new MSLs Onboarding of new Multiple Sclerosis MSLs Training of Medical Department team Marketing and regulatory materials review International involvement: Region Europe Medical Marketing joint meeting organization Medical Booth staff at international Congresses (ECTRIMS 2011, ENS 2012) Medical Booth Captain at ECTRIMS 2013 and AAN 2014 MSL mentor in Global and Region Europe meetings Competitive Differentiation and Treatment Optimization group GICOS – Global Competitive Challenge Process group Gilenya MSL sounding Board member (Direct support to Global SciOps Director; Production of slide decks to be used by medical teams around the world; Collaborate in the development of training programs for the medical team) Design and implementation of phase IV local studies Support investigator-initiated research studies

  • Chief Pharmacist (Director Técnico) at Clínica Particular de Barcelos
    Jun 2004 - Feb 2008 · 3 yrs 9 mos

    Direct and oversee the operation of the retail pharmacy. Ensure adherence to applicable State and Federal laws and regulations. Management (develop, direct, maintain, and evaluate pharmaceutical services; forecast, develop, and manage the departmental and legal requirements of pharmacy practice; develop and continuously update policies and procedures; act as pharmacy representative to the Administration Board; act as the Hospital Pharmacy representative to all governmental agencies). Supervision (plan, assign, and review work of assigned staff; adjust work assignments and schedules to maintain adequate staffing levels and respond to fluctuating workloads; evaluate employee performance; assesses training needs of staff and arranges for or provides appropriate instruction; provide initial orientation to new employees; resolve personnel problems, complaints, and formal grievances at the first level; counsel employees in work related activities, personal growth, and career development) Inventory Control and Dispensing (supervise the procurement, storing, and accounting of pharmaceuticals; review and verify records and reports of medications and inventories) Clinical Pharmacy and Dispensing (serve as relief for staff pharmacists and provides consultation on pharmaceutical questions to prescribers; review patients' medication orders and drug profiles to assure correct drug use; provide information to patient on drug interactions, allergies, and doses in order to obtain more effective therapy)

  • Acting Superintendent Pharmacist (Director Técnico Adjunto) at Farmácia Avenida
    May 2003 - Jul 2006 · 3 yrs 3 mos

    Direct and oversee the operation of the retail pharmacy. Ensure adherence to applicable State and Federal laws and regulations. Management (develop, direct, maintain, and evaluate pharmaceutical services; forecast, develop, and manage the departmental and legal requirements of pharmacy practice; develop and continuously update policies and procedures; act as pharmacy representative to in the absence of the Chief Pharmacist). Supervision (plan, assign, and review work of assigned staff; adjust work assignments and schedules to maintain adequate staffing levels and respond to fluctuating workloads; evaluate employee performance; assesses training needs of staff and arranges for or provides appropriate instruction; provide initial orientation to new employees; resolve personnel problems, complaints, and formal grievances at the first level; counsel employees in work related activities, personal growth, and career development) Inventory Control and Dispensing (supervise the procurement, storing, and accounting of pharmaceuticals; review and verify records and reports of medications and inventories; research drug sources, products and availability and contributes information to the drug selection process and/or makes drug product selection decisions) Clinical Pharmacy and Dispensing (dispense pharmaceuticals; serve as relief for staff pharmacists and provides consultation on pharmaceutical questions to patients; review patients' medication orders and drug profiles to assure correct drug use; provide information to patient on drug interactions, allergies, and doses in order to obtain more effective therapy)