Lisboa, Lisbon, Portugal
MacGyver taught me that with a papel clip, duct tape, a swiss army knife and a little bit of imagination, you can make anything possible! Strategist, multiskilled, creative thinker, driven by continuously share and learn from people's knowledge and inspiring experiences. Solid experience in brand communication and marketing management, with background experiences in communication consultancy, digital marketing and account management. Academic background in Applied Communications: Marketing, Advertising & Public Relations (BSc) and Advertising & Marketing (MSc). Music was my first love. I write and perform live with my band - I'm the bass player.
- Leading SoftwareOne's marketing strategy and execution in Portugal, driving brand awareness, demand generation, and business growth; - Developing and implementing integrated marketing campaigns across digital, content, communications, events, and partner marketing initiatives; - Collaborating with Sales, Pre-Sales, and Iberia Marketing teams to support go-to-market strategies and revenue objectives; - Managing strategic vendor relationships and co-marketing programs with leading technology partners; - Ensuring brand consistency, operational excellence, and alignment between local and regional marketing initiatives.
As a mentor to Advertising & Marketing students, I guide soon-to-be graduates in their transition from academia to the professional world. I offer industry insights, help them develop key skills, and provide career advisory to support their growth in the field.
- Branding & corporate identity management; - Project management for internal and external communication initiatives; - Co-creation of the iberian marketing strategy & operations; - Website management; - Content strategy & management; - Social media & community management (Facebook, LinkedIn, Instagram); - Event management; - PR & Partnership management.
- Strategical planning and Communication & Marketing operational management for VINCI Energies’ brands for the Energy Transition (Actemium, Longo Plano, Omexom and VINCI Facilities); - Website development and management; - Community & social media management (Facebook, LinkedIn); - Copywriting and content management for internal and external communication; - Design and creative development of communication materials; - Event management; - Partnership management.
- Content production for website, blogs and landing pages; - Community & social media management (Facebook, LinkedIn, Twitter, Instagram); - Google Ads and Meta Ads campaign management; - Email and SMS marketing campaign management; - Design and creative development of communication materials; - Marketing & Communication strategical planning.