Washington DC-Baltimore Area
I turn AI & B2B tech brands into acquisition targets. With 20+ years building go-to-market engines for high-growth technology companies, I work with leadership teams, boards, and investors to sharpen enterprise positioning, build market authority, and align growth strategy with long-term valuation. My sweet spot is complex, technical offerings — enterprise AI, SaaS, data platforms, and regulated industries — where I translate what the technology does into a market narrative that drives adoption, pipeline, and category leadership. At Superwise, I rebuilt the marketing function from the ground up, driving IDC MarketScape positioning and multiple Gartner Hype Cycle inclusions in under 10 months. At Data Society, I led GTM strategy for an AI/ML workforce upskilling platform serving Fortune 1000, healthcare, and public-sector organizations — and positioned the company for acquisition. Earlier in my career, I helped build solutions later acquired by Apple. I lead full-stack marketing organizations — GTM strategy, brand, demand generation, product marketing, analyst relations, partner and alliance programs — and build the cross-functional operating rhythms that make growth stick across sales, product, and customer success. I thrive in venture-backed, PE-backed, and growth-stage environments where clarity, credibility, and execution discipline drive everything.
Recruited to establish Superwise as a globally credible, enterprise-grade AI governance and observability leader during a growth, rebrand, and PE-backed expansion. Owned global marketing strategy/execution across analyst relations, PR, brand, demand generation, product marketing, GTM, content, and communications, supporting enterprise customers across North America and EMEA. Hands-on executive leader with experience operating in remote-first, globally distributed environments, B2B SaaS, and enterprise GTM. Partnered with Product, Sales, and Customer Success to translate complex AI governance, AgentOps, and observability into clear enterprise value for regulated and trust-sensitive markets. Impact & Outcomes • Analyst Relations & Market Validation: Drove Superwise to IDC MarketScape “Major Player” in just 10 months as a first-time client; 8 Gartner Hype Cycle mentions; inclusion in Forrester AI Governance Solutions Landscape — establishing enterprise credibility and accelerating sales impact. • PR & Thought Leadership: Delivered 37 earned media placements and 11 press releases, ghostwriting CEO articles and authoring thought leadership to advance executive and category narratives across AI, DevOps, and enterprise tech, expanding global brand authority. • Growth & Demand Generation: Increased MQLs by 82% and website traffic by 39% through scalable, region-aware campaigns, improving pipeline quality and engagement. • Global GTM & Sales Enablement: Defined global GTM messaging, competitive positioning, and enterprise sales enablement assets; led weekly ABM execution; managed agencies and contractors; partnered with Product and Sales on launches; led analyst briefings, demos, and evaluation workflows for strategic accounts. • CRM, ABM & Lifecycle Strategy: Developed and governed CRM, ABM, and lifecycle messaging across customer touchpoints, aligning creative and data strategy to improve engagement, conversion, and retention in complex enterprise sales cycles.
Empower Enterprise Success: 3D Onboarding & Community *Accepted into Microsoft's Startup Founders Hub *Accepted in NVIDIA's Inception Program
I spearheaded initiatives to assist our client Fortune 1000 HR and L&D leaders in optimizing onboarding processes and marketing technical upskilling courses to new and existing employees. Within Data Society, I led the development of commercial and product strategies. This included collaborating with cross-functional teams to define marketing strategies, product positioning, pricing, packaging, and partnerships. Additionally, I managed key aspects of the product development of meldR, such as research, competitor analysis, strategic planning, requirement specification, feature roadmapping and product launch. meldR is an award winning upskilling platform #LXCP
Data Society is a Data Science training and AI/ML Solution company. Training Fortune 500 and Government Agencies on how to get valuable business insights from their data through customized Industry-tailored data science academies. Leading all marketing, partnership, and PR strategies. Product lead team member creating meldR an LXCP, (Learning Experience Communications Platform) to address the increasing demands of Healthcare and Life Science L&D department's need to centralize the interactions needed for up-skill its staff with data science training to remain future-ready and build an internal culture around data.
Responsible for all companywide marketing operations and strategy for a high profile professional speakers. Duties include strategy, brand, team management (education and training), research, SEO/SEM, Ad buys, lead generation, ABM inbound, corporate messaging, social media, PR, events, vendor relations, budget, marketing tech stack. • Increased MQLs by 126% • Increased website visits by 52% in first 3 months • Awarded Best Place to work in Virginia 2020 • Responsible for a new marcom tech stack (decreased tech spend by 33%)
As an Artificial Intelligence MarTech leader for Lucd's end-to-end AI Enterprise Platform, I spearhead the development of the marketing strategy, playing a pivotal role in shaping the go-to-market approach. My responsibilities encompass a broad spectrum, including branding and awareness, content creation, marketing strategy formulation, and orchestrating industry events.