Warsaw, Mazowieckie, Poland
Area: Mobile
Area: Samsung TV & AV
Area: Samsung TV & AV; reporting to Head of Product Marketing Brown Goods
Business development, marketing, PR.
Area: NIVEA Baby & Bambino; reporting to Marketing Manager Skin Care; 2 direct reports + 1 indirect
Area: NIVEA Female Personal Care – female deodorants, female shower gels, soaps, intimate care; projects for all NIVEA female sub-brands & for NIVEA Baby; reporting to Marketing Manager Personal Care Achievements: • Leader of a consumer lottery “Care with NIVEA and win”, covering all NIVEA female & NIVEA Baby products; responsibility for concept development, local ATL & BTL communication production, keeping all functions across the company engaged in the project; activation executed for the first time at NIVEA Polska, under high time pressure
Area: NIVEA Female Personal Care – female deodorants, female shower gels, soaps, intimate care; reporting to Marketing Manager Personal Care. Achievements: • EFFIE nomination 2014 for NIVEA Invisible long-term support • EFFIE nomination 2013 for locally produced 360˚ NIVEA Invisible campaign with Gok Wan • Strengthening NIVEA leadership position in female deodorants • Strengthening NIVEA Invisible range leadership position in female deodorants via relevant 360˚ support • Successful launch of NIVEA Stress Protect range in 01.2013, behind contextual 360˚ support • Strengthening NIVEA position via occasion-based activations – project co-leader of product concept & design development for NIVEA Christmas sets 2012
1. Media Relations Coordinator at Academic Entrepreneurship Incubator in Poznań 2. Junior Account Manager at PRelite PR Agency
1. Intern at "Wiadomości" TVP1 2. Intern at economic news department of Polska Agencja Prasowa