London, England, United Kingdom
I love helping advertising companies grow! Especially US companies aiming to launch and establish themselves in Europe, Asia Pacific and LatAm. I also love conferences, awards and the media scene. And lunch. I'm also passionate about mentoring, inspiring the next generation and DE&I. Ad Tech Personality of the Year, 2018. Angel. Marketing MA (London Metropolitan University); Post-graduate diploma in Marketing (London Guildhall University); History BA (Leeds) Speaking: SXSW, Festival of Media Global, Future of TV Advertising, Future of Publishing, IAB TechLab Reboot, PubAcademy US, PubAcademy EMEA, WAVE, AdZine AdTrader, New Video Frontiers, Advertising Week , VideoWeek, Beeler.Tech, IAB Romania, G.A.M.E (Global Ad Tech & Media Event), W.A.V.E. (Winter AdTech Virtual Event), d3con, IAB Sweden, IAB Denmark, IAB Interact.
ID5 was created to improve online advertising for consumers, media owners and advertisers, with the ultimate goal to help publishers grow sustainable revenue. ID5 provides the advertising ecosystem with a transparent, scalable and privacy-compliant identity infrastructure. Its solutions improve user recognition and match rates and provide a stable, consented and encrypted user ID to replace third-party cookies and MAIDs. This enables publishers to better monetise their audiences, advertisers to run effective and measurable campaigns, and platforms to maximise the value of data and inventory for their customers.
Beeswax was acquired by Comcast's FreeWheel in December, 2020