Poznań, Wielkopolskie, Poland
I’m a full‑stack marketing and social media professional with 10+ years of experience turning complex topics into clear, humanistic stories that scale globally. From idea and brief through execution, optimization, and reporting, I run end‑to‑end marketing projects in close collaboration with global stakeholders, thriving in complex, international environments. My bread and butter is conceptualizing and delivering custom social media campaigns for an industry leader with a presence in 120+ countries—turning social media strategy into impact measured against benchmarks and clear day‑to‑day action. My work spans the full digital marketing content spectrum: short, social‑first organic content; long-form content (white papers, ebooks); conversion content for landing pages; case studies; infographics; and ultra-short conversion copy for paid media. Along the way, I have promoted podcasts, vlogs, and thought‑leadership content through integrated social and external distribution strategies. I specialize in connecting brand, audience, and channels into cohesive global campaigns that still feel human and relevant locally. I believe the best marketing sits at the intersection of commitment, creativity, systems, and strong collaboration. All opinions expressed are my own. Looking forward to hearing from you online! 👋
• Expanding the global presence and reach of the ROCKWOOL brand on social media • Leading 6 teammates across ROCKWOOL Group's social media marketing engagement and empowering 120+ social media marketers, cross-functional contributors, and 90+ brand advocates to amplify ROCKWOOL's social impact • Managed the production of high-impact, social-first creative assets at scale - incl. graphics, carousels, animations, long- and short-form videos, reels, and stories - that, paired with strategic planning and storytelling, played a key role in building an engaged community and growing ROCKWOOL's follower count to > 120,000 • Cross-platform social media strategy development and implementation • Developed and implemented ROCKWOOL Group's social media content publishing calendar, managing editorial planning, global multi-country social media campaigns, and channel strategy across 500+ annual posts • Crafting rapid social media copy during live news cycles • Running end-to-end content marketing projects in close collaboration with the C-suite, subject matter experts, stakeholders, graphical and motion design teams, and marketing and branding team members • Coordinating workflows, social media operations, and marketing integration spanning stakeholder engagement, calendars, content research, creative briefs, reviews, asset production, approvals, and cross-functional communication to deliver social media results • Scaling up marketing & branding and employer branding activities across ROCKWOOL Group's global subsidiaries and personal social media • Goal- and data-driven marketing for a global leader in stone wool solutions with a social media presence across 50+ channels • Turning social media complexity into strategic storytelling for enterprise teams • Co-running a tender for new social media tools and leading their multi-phase implementation for 120+ global ROCKWOOL Group team members, which resulted in a high user satisfaction score
• Improving and expanding the quality and scope of ROCKWOOL Group's social media engagement • Social media content generation, planning, and management • End-to-end content marketing project management • Creating, managing and developing ROCKWOOL Group's social media strategy and execution plan • Conceptualizing, creating, and distributing new messaging and content supporting a corporate strategy, purpose, and brand • Expanding the global presence and reach of the ROCKWOOL brand • Scaling up marketing and branding activities across ROCKWOOL Group's global subsidiaries for a community of 120+ marketers • Conducting market research and monitoring digital communication channels • Measuring the impact of social media communications • Community management
• Managing tech content projects and co-strategizing content campaigns • Supervising and planning the EB-tech articles’ creation process for the Merixstudio blog and Insights • Creating high-quality digital communications that convert into leads • Social media marketing for LinkedIn, Facebook, YouTube, Instagram, Twitter • Social media content creation, distribution and management for tech vlogs and podcasts "Piątki po Deployu" and "Piątki przed deployem" • Writing and co-creating large tech publications (white papers and pillar articles) • Blog post and case studies' creation and proofreading • Social media graphics creation (Adobe Photoshop, Lightroom) and co-creating content for paid media • Web publishing in the Content Management System • UX writing (creation and proofreading) • Conversion copywriting
• Writing articles for a company magazine • Supervising EB content creation in an editorial team • Preparing presentations • Creating and implementing a promotional newsletter • Translating Intranet posts and promotional articles • Project coordination • Administrative assistance
• Translation • Proofreading • Content creation Scope: Internet websites, marketing content, instruction manuals, company Quarterly Magazine, contracts
• B2B marketing • Managing the creation of marketing materials • Preparation of marketing content, promotional materials, commercial offers, and presentations • Collaboration with creative agencies • Translation and interpreting • Content marketing for company website and support in SEO • Representing the company at industry fairs, client meetings, contract negotiations, and business mixers