Poznań, Wielkopolskie, Poland
Responsible for Hebe customer: - preparing and leading yearly negotiations with customer with focus ob long-term relationship - developing and executing customer strategies to achieve sales targets and business growth - preapring and executing Annual Trade Plan based on sell-out results & key business objectives to maximize potential od NPDs and achieve sales targets - strict budget & TTC control within given mandates - monitoring account profitability and optimizing commercial terms (NSP and margin objectives) - preparing and presenting business reviews, forecasts, and reports to client and internal stakeholders - cooperation with field force - keeping up to date with market trends & competitor activities
• Optimized assortment by fully maximizing new launches, promotions and brand communication • Developed new PLV materials in POS • Contributed to wall-units expansion (focus on profitability and proper assortment) and deep distribution plan in Traditional Trade channel • Prepared and executed 3-year investment plan • Prepared and executed returns and tester policies, monitored each month • Responsible for strict budget control • Prepared and implemented Promo Zone and Backstage for Fashion Philosophy Fashion Week Poland in Łódz • Designed and implemented different merchandising solutions for “Essie” brand • Prepared and implemented new merchandising solutions for the “Maybelline New York” brand depending on distribution channel (wall units, permanent display, on shelf systems) • Worked on SAP system
• Worked for 6 months in a Sales Department for Mass Market Division as a Sales Representative • Achieved sales target every month ; I learned how to cooperate and negotiate with customers and I deepened my knowledge of the cosmetic market
• Worked for 6 months as an intern in Marketing Department for the “Maybelline New York” brand, then another 6 months as a Marketing Trainee for the “Garnier” brand (face & body segment) • Responsible for a number of marketing operational tasks, which included supervising promotions, PLV creation, launches preparation, animation of maybellinetrends.pl website, cooperation with BTL agencies and preparation for Christmas promotion • Created a presentation for iPad about maybellinetrends.pl and Trendsetters’ invitation competition on site, shelf tests for “Garnier” brand with research agencies • Responsible for administrative tasks: budget control, SAP codes, i-tender platform auctions