Poznan Metropolitan Area
I am a strategic, creative, target-oriented professional with strong drive to meet objectives, inspire and motivate teams. With nearly 20 years of marketing experience in FMCG, I specialise in: - brand building and portfolio management - creating and implementing competitive marketing strategies - developing and implementing digital and offline marketing communication - consumer insights driven innovations - digital communication and e-commerce - team management and leadership I have proven success track in both global corporations and internet start ups. I constantly look for business growth opportunities by in-depth understanding of consumer pain points and looking for innovative creative solutions to provide excellent customer experience. I’m driven by continuous development, both professional and personal. I love to work with people to achieve extraordinary results. I am valued by my associates as an inspirational team leader with natural charisma. I represent high work ethics and excellent communication standards.
Defining strategy, managing team, resources and implementing effective tools to drive growth one of the top Polish manufacturer in hybrid manicure and cosmetics.
• Planning and implementation of marketing strategy to reinforce business objectives • Defining new growth areas by identifying new client segment, new markets, new brands, channels, products and services, new categories • Managing key marketing functions: consumer and shopper research, brand strategies, marketing budget, effective consumer communication at every stage of consumer journey • Creating effective pricing strategies to leverage company profits. Steer ROI for all marketing initiatives. • Managing consumer experience with innovative digital technologies in all channels and reinforcing customer centric culture across organization. Building brand awareness, usage and desired brand image via most efficient mix of reach and engagement campaigns, including ATL, content, social media, influencer, SEM, SEO, digital • Cooperating with key functions across company, including NPD, Innovations, E-commerce, Franchise, Training units, Sales, Finance, Operations and HR • Leading marketing team of 22+. Setting targets, motivating and supporting in task realization
•definition of a long term brand strategy and business models set up •brand re-positioning, product portfolio extension and new product development •steering packaging and formula development, conducting consumer research for NPDs, formula and packaging testing, brand awareness, communication, retail sales tracking •continuous improvement of brand profitability by challenging KPIs (cost of sales, cost of production) •defining marketing budget to support brand sales with the best mix of media and promotional support; cooperating with creative, digital agencies and media houses •close cooperation with Sales – building and supervising execution of sales activation plans per sales channel •regular participation in international Expert Teams to build global brand strategies •building B2B programs addressed at midwifes and doctors to recruit consumers via professional recommendation •leading teams for maximum target achievement •coach for internal trainings: (80 sales representatives) as well as Sales and Marketing staff: motivate, enhance engagement, increase business and brands know-how as well as sales skills
• preparing framework and content, conducting a series of internal trainings for sales force as well as Sales and Marketing staff to upgrade business, marketing and selling skills, motivate and enhance engagement in corporate values