Poznań, Wielkopolskie, Poland
Experienced Media Manager with history of working in the cosmetics industry. Skilled in Digital Strategy, Advertising, Integrated Marketing, Communication, and Media Buying. Strong marketing professional with a Master's degree focused in Sociology from Uniwersytet im. Adama Mickiewicza w Poznaniu.
Main responsibilities: - supervision and cooperation with global media agencies and global media auditors - media agencies’ pitch coordination and negotiation - media procurement support for local stakeholders - cooperation with BDF Global Media Board
- media proces coordination for Beiersdorf brands - market research & data analysis; research team management
In BDF PL I was responsible for media activities of six brands (NIVEA, NIVEA MEN, NIVEA BABY, Bambino, Eucerin, Hidrofugal) in four countries (Poland, Lithuania, Latvia, Estonia) Main responsibilities: - media process coordination: media strategy, cooperation with media suppliers, media agencies supervision (briefing & execution), media costs optimization, media effectivness tracking, media audit, media pitch coordination and contracts management; - eCRM coordination; - NIVEA Contact Center management.
In Media Concept I was responsible for research, analysis and media strategy for agency's clients. I worked for, among others, automotive (Volkswagen, Audi), pharmaceutical (Shering Plough, Teva), beer industry (Grupa Zywiec) and Poznan city. Main responsibilities: - marketing analysis (market, category, competition, brand, consumer) and, based on this, media strategies; - supervision of research carried out for agency's clients; - management of Interactive Team
In Tequila\ I was responsible for non standard projects mainly connected with brand communication, brand positioning, touchpoint analysis and dynamic digital signage. I worked for, among others, beer industry (Kompania Piwowarska, Pivovary Topwar - Sabmiller Slovakia), cosmetics (Beiersdorf), bookstore (Empik), furniture (Vox) and jewelry (Apart). Main responsibilities: - consumer analysis and supervision of research carried out for agency's clients - project management in the areas: marketing and communication strategy, brand positioning, Dynamic Dygital Signage
In Ultex Ankieter I was responsible for research (qualitative and quantitative) management. I was working, among others, for Aquanet, Centrum Integracji Europejskiej, KRASP, Palarnia Katy Astra and Malta Ski Main responsibilities: - preparation and coordination of the whole research project, including: methodology proposal, tools design, interviewers coordination, data analysis and reports.