Barcelona, Catalonia, Spain
With over 20 years of experience as a senior executive in the technology industry and 15 years as a consultant across multiple industries —including the pharmaceutical sector, where I have worked with more than 20 leading companies — I help CEOs and leadership teams to tackle and solve their strategic challenges. My expertise spans strategic planning, organizational transformation, business development and innovation with a strong focus on the practical application of artificial intelligence to optimize processes, enhance decision-making and create competitive advantages. In my role as a consultant, I have led projects for companies such as Novartis, Pepsico, Incasol, Sony, Boehringer Ingelheim, CaixaBank, Microsoft, Covestro, TMB or Johnson & Johnson, both in Spain and in the U.S., Japan, South Korea, Mexico, and Brazil among other countries. As Founder and Managing Partner of transForma Partnering, I work closely with top executives to design and implement consulting solutions that integrate vision, pragmatism and a results-driven approach, always with a deep understanding of the business landscape. My approach is rooted in trust, discretion, rigor, and close collaboration, recognizing that every company is unique and requires customized solutions that drive real and sustainable impact.
We drive business growth and transformation in a highly digital and innovative world. At transForma Partnering, we help you redefine your strategy and turn challenges into growth opportunities with a clear and actionable roadmap. We specialize in strategic planning, sales force optimization, innovation, applied AI and leadership team development, always with a practical and results-oriented approach. We work with subsidiaries of multinational corporations, expanding businesses, SMEs, and ambitious startups, helping them strengthen their positioning and boost their adaptability in an ever-changing market.
LemonOperations helps technology vendors transform their innovations into profitable business for their partner ecosystem. We like to call ourselves "business makers" as we truly enlight and coach technology partners to create new business taking advantage of their vendor's newest innovations. LemonOperations's expertise covers the cloud, big data, IoT and 3D printing, among others, and its reach comes through a global network of independent industry professionals who work collaboratively to serve customers across Europe, Middle East and Africa, Americas and APAC.
Fiction Express is an innovative digital platform addressed to schools around the world that connects students with professional authors, encouraging reading for pleasure through fun co-creation of stories.
Quantion guides organizations in their end-to-end digital and AI transformation projects, from the conceptualization of next-generation solutions to their development and implementation.
Member of the startup mentoring program of Wayra, part of the Telefónica Group, dedicated to support early stage technology startups in multiple countries. Startups accelerated by Wayra receive funding, office space and mentoring from former multinationals' executives and successful entrepreneurs, raising the odds for these startups to grow and succeed.