Münster, North Rhine-Westphalia, Germany
Successful Sales Professional with broad experience in various branches (SDA, Housewares, Laundry, Safety & Lighting, Bike, Personal Care, Batteries) and different Retail sales channels (Hypermarkets, Drugstores, DIY, E-Commerce, Wholesale, specialized trade). Proven track record in building up new business fields, implementing new distribution structures/sales channels by gaining new customers as well as developing existing major key accounts with double digit growth in the past 7 years. Currently leading a team of 6 sales and marketing people and responsible for the development of turnover and profit at several key accounts in several Retail channels.
German entity of the Dutch Smartwares Group BV with sales offices Netherlands, UK, Sweden, Spain, France, Italy, Hong Kong. Distribution of Safety & Lighting products as well as SDA for brands Princess, Tristar, PETRA. - Further development of the listed shelf modules / promotional business in a firmly defined customer portfolio: Metro Group, Transgourmet (Selgros), REWE Group (in particular toom bm), Rossmann, Media Saturn, Bauhaus, OBI. - Management of a 4-person inside sales team. - Significant increase in sales and revenue for 2 key accounts. - 2014 Successful execution and co-organization of the "Volksprodukt" campaign in close cooperation with Axel Springer Media Impact and BILD. - 2016 New listing of the shelf modules fire protection and door intercom systems at toom DIY. - 2014 Negotiation management and conclusion of the DIYtrade cooperation agreement (Hellweg & baumaxx). - Since 2014 development of FOB direct business with METRO MGB Shanghai, REWE FarEast and Kaufland Shanghai. Result: strong business development with 7-digit turnover. - Close cooperation with Category Management in the product categories fire protection, CCTV, lighting, SDA, camping, cooling, heating. - Since April 2016 Takeover of the small electrical appliances business for the brands PETRA, Tristar and Princess. - 2017 Reactivation of REWE Group business and 2-digit sales and earnings growth at Kaufland. - 2017 - 2019 Increase of Revenue and earnings at Loyalty customers cadooz rewards and Coloyal (rewards arvato), further development of office supply customers Office Depot and Staples.
Supplementing the two-stage-sales strategy by strengthening the selective direct sales model to the dealers with the main goals of increasing the distribution and the margin. Leadership of the sales rep team (4 sales reps) independent management and development of the major key accounts in the channels wholesale, e-commerce, specialized trade.