Antwerp Metropolitan Area
I am a strategic business leader with a strong track record in growth, brand building and market positioning. Currently CEO at Komorebi Eyewear, where I focus on scaling a distinctive, design-driven brand internationally. I bring over 20 years of experience in marketing, sales strategy, and business transformation across both entrepreneurial and corporate environments. I combine creativity with structured thinking and translate complexity into clear direction, aligning teams around a shared growth ambition. As a hands-on leader, I build focused, market-driven organizations, empower teams, and drive sustainable growth.
Leading the next phase of growth of a Belgian premium eyewear brand defined by design, craftsmanship and limitation. Komorebi operates at the intersection of product excellence and selective distribution, with collections produced in Italy and Japan.
Member of the advisory board at Hofheren & Hofhuizen, contributing to strategic direction and long-term development.
Ask The Creative – see differently, think beyond. I help leaders, executives, and teams break out of traditional thinking and unlock bold, unexpected solutions through creative intelligence. When strategies feel stuck, when the usual answers aren’t enough—you don’t need another meeting. You need a new perspective. Creativity is my competitive edge. Let’s make it work for you. https://askthecreative.com/
I lead group-level business improvement initiatives, embedding marketing practices, driving innovation, supporting M&A, and strengthening go-to-market capabilities. Achievements: • Led a strategic project within BU VMBSO, creating and activating a new mission to align business units with changing market dynamics. • Built an innovation funnel for BU Plastivan, identifying growth opportunities and developing execution roadmaps. • Embedded marketing practices across business units, strengthening go-to-market capabilities and customer focus. • Provided strategic support on M&A projects, assessing opportunities and contributing to integration planning. • Facilitated the transition of the holding team into a family-led governance structure, with financial oversight.
I lead the Cedral Terrace product line's strategic development, sales growth, and overall profitability, as well as product innovation, marketing, and operational aspects to meet business unit objectives. Achievements: • Introduced Cedral Terrace in four European markets. • Managed cross-functional teams (sales, marketing, digital, operations, finance and R&D) in a matrix organization to ensure seamless product rollout and market expansion. • Implemented cost-effective measures to optimize profitability and cost management. • Attained key performance indicators and met financial targets for the business unit. • Contributed to the overall business strategy and expansion plans of the organization. Responsibilities: • Kick-started, developed, and executed a go-to-market strategy for the outdoor decking product. • Managed and held full responsibility for overseeing Profit and Loss (P&L) operations for Cedral Terrace across four European markets. Approach: • Collaborated with sales, marketing, digital, operations, finance and R&D in a matrix organization to drive product awareness, sales growth and product quality improvement. • Demonstrated an entrepreneurial approach to develop the Cedral Terrace in Europe. • Monitored and analyzed market trends, competitor activities, and customer feedback. • Adapted the strategy continuously, responding to market feedback and evolving conditions. • Conducted continuous testing and learning, refining the product offering and market approach. • Regularly fine-tuned the 4Ps to align with customer preferences and market demands.
I created and implemented comprehensive marketing strategies to boost the brand’s worldwide visibility, find innovation opportunities, and drive product launches, all while maintaining a consistent brand identity. Achievements: • Successfully created new business models for global brands Cedral, Equitone, and Eternit, enhancing their market presence and profitability. • Defined and rolled out the sustainability strategy for the commercial brands. • Prioritized the integration of digital tools to improve customer expectations and enhance the overall customer experience. • Redesigned and executed a revised brand architecture to create a more cohesive and impactful brand portfolio. • Orchestrated the creation of launch campaigns for new products and services, boosting market penetration and awareness. Responsibilities: • Led and managed global marketing activities, including product, brand, and innovation strategies. • Supervised and directed global digital campaigns, ensuring alignment with strategic goals and brand identity. • Demonstrated firm budget control and ROI analysis capabilities, optimizing marketing spend for maximum impact. • Contributed to the organization's overall growth strategy by driving marketing initiatives aligned with company objectives and market trends. Approach: • Demonstrated successful leadership and inspired the organization to reach a shared vision and target. • Engaged with Etex teammates from sales, marketing, finance, operations, and R&D in a matrix organization to achieve business goals • Seamlessly integrated sustainability initiatives into overarching brand strategies • Stayed at the forefront of digital marketing trends to drive strategic goals effectively. • Proactively identified opportunities for business growth and developed strategies to capitalize on them.
I led and drove innovation activities, as well as discovering and executing cutting-edge solutions and product advances to maintain a competitive advantage and global market leadership. Achievements: • Created a global 3-horizon pipeline of innovation projects for façade, roof, and terrace applications. • Successfully monitored and managed the innovation funnel, overseeing multiple projects and driving them to completion. • Analyzed and improved the internal ideation process by driving internal engagement in the ideation process. • Designed and implemented an innovation process that combined traditional waterfall and agile methodologies, ensuring adaptability and efficiency in project execution. • Implemented Innovation ratios to monitor market adoption. Responsibilities: • Drove innovation and product development for a global industry-leading exterior fibre cement manufacturer. • Led the development and execution of innovative strategies to enhance product offerings and maintain a competitive edge in the market. • Ensured consistency in the innovation strategy aligned with the business model and the global brand strategy. Approach: • Inspired and collaborated with Etex teammates worldwide to contribute to ideation and foster an innovation culture. • Engaged with Etex teammates from sales, marketing, finance, operations, and R&D in a matrix organization to achieve business goals • Conducted market research and competitive analysis to stay informed about industry trends and customer preferences. • Ensured consistency in the innovation strategy aligned with the business model and the global brand strategy.