Singapore
"Every great story begins with a storyteller." I am a passionate and results-driven communications professional with over five years of experience in building brand visibility and driving engagement through compelling narratives. Throughout my career, I have successfully executed media relations strategies, orchestrated impactful media launch events, profiled thought leaders, and brought meaningful stories to life. In my previous role at NTUC LearningHub, I lead strategic media relations initiatives to position NTUC LearningHub as the preferred Continuing Education and Training provider in Singapore. From crafting narratives that highlight C-suite executives and trainee success stories to managing the launch of industry reports and events, I actively collaborate with journalists to deliver stories that inspire and resonate. Driven by a commitment to storytelling excellence, I thrive on uncovering the human element behind every initiative, creating connections that elevate brands and leave a lasting impact.
- Provide strategic communications support to senior leadership through speeches and official statements. - Lead the development of content including blogs, alumni features, and media commentaries. - Oversee social media strategy and content production (LinkedIn, Facebook, Instagram) to strengthen engagement with prospective students and alumni. - Partner with cross-functional teams to ensure cohesive and timely execution of marketing and PR campaigns. - Drive end-to-end public relations initiatives including press releases, media pitching, and event publicity to enhance brand reputation.
- Orchestrated media launch events for NTUC LHUB, including the inauguration of the NTUC LHUB Tech Talent Academy and the NTUC LHUB & BYD Electric Vehicle Simulator Centre, Singapore’s first fully dedicated EV training simulation facility and secured coverage in reputable outlets - Enhanced NTUC LHUB's mindshare through strategic media pitches, resulting in an 11% year-on-year increase in mainstream media coverage from 2022 to 2023. - Strategically managed media relations to position NTUC LHUB as the leading CET provider in Singapore, involving crafting of narratives around C-suite executives, trainee success stories, launch events, industry reports, and conducting outreach activities such as media lunches and tours. - Spearheaded the pitching of NTUC LHUB's industry insights report, securing coverage in mainstream media outlets and trade publications - Curated post-event highlights for NTUC LHUB's social media platforms, including LinkedIn, Facebook, and Instagram. - Drafted event speeches, social media posts, and interview talking points (in English and Mandarin) for the CEO, C-suite executives, and product managers. - Spotlighted trainee success stories through media interviews and social media.
- Responsible for pitching live music event projects to partners, investors, and sponsors in Singapore and Mainland China. - Managed online content planning and development for an online travel platform, while also spearheading the growth of organic users for social media. - Led the in-house creative team, overseeing three designers and a content creator based in the Philippines. - Prepared investment decks for potential investors.
• Organised online webinars for clients, including SQSave and Goldbell Financial Service (MoveSG Future Mobility Summit), and conceptualised copy/content for digital marketing (EDM, website, and social media posts). • Responsible for client servicing and account management across multiple sectors, overseeing over 15 accounts from Singapore and Malaysia.
Conducted social listening and content mining for topics on financial literacy within Singapore. Researched and developed long form articles under pseudonym "Jude Tan"