United States
Accomplished marketing leader with over 17 years of experience in B2B and B2C environments across various industries, including more than a decade in SaaS and startup settings. Expertise in marketing strategy, digital marketing, brand management, and demand generation. Proven track record in lead generation, marketing campaigns, and market research that drive revenue growth. Skilled in data analysis, strategic planning, and marketing communications. Adept at building high-performance teams and optimizing marketing operations to maximize ROI.
• Create marketing initiatives specializing in campaigns that highlight consulting services. • Develop strategies for communicating the value hundreds services to diverse organizations. • Collaborate with cross-functional teams to enhance brand visibility and engagement in the cybersecurity sector and verticals outside of infosec
Developed demand marketing plans for SaaS, CPG (B2C), technology, and retail clients. Focused on product-led growth (PLG), account-based marketing (ABM), demand generation, channel marketing, growth marketing. Managed end-to-end campaign execution for cybersecurity, education technology, and application development clients. Built long-term strategies and executed tactical plans for various industries. Leveraged AI tools and techniques to optimize marketing campaigns and enhance targeting accuracy. Built comprehensive demand marketing plans for SaaS, CPG (B2C), technology, and retail clients, increasing lead conversion rates by 20%. Focused on seed and early series start-ups, managing end-to-end campaign execution across channels and programs, leading to a 32% increase in client acquisition. Developed long-term strategies and tactical execution plans for contracts in cybersecurity, education technology, and application development, achieving a 25% increase in project success rates. Integrated SEO & SEM Strategy: Combined SEO and SEM efforts to create a unified approach that maximized search engine visibility and reduced cost-per-click (CPC) for clients. Content Strategy for Search: Guided content strategies focused on SEO best practices, helping clients achieve sustained growth in organic traffic and improve domain authority.
Managed community and content engagement across various channels, increasing engagement by 40%. Developed concepts, scripts, and storyboards, managing projects for organic/paid campaigns, increasing ROI by 25%. Collaborated with clients to develop on-brand and compelling projects, leading to a 15% increase in client satisfaction. Led creative teams, ensuring clear communication and meeting client expectations, resulting in a 20% increase in project delivery speed. Utilized analytics for precise media buys and ad placements on Google AdWords, Facebook, and YouTube, improving ROI by 30%. Developed new and repeat business through B2B/B2C inbound and outbound demand generation, increasing revenue by 35%. Enhanced lead generation and awareness for a large non-profit in the energy sector, boosting lead conversion by 50%. Identified and profiled target buyer personas for clients across multiple industries, resulting in a 25% increase in targeted marketing effectiveness. Led community and content management, including video, graphics, email, and social media campaigns. Developed concepts, scripts, and storyboards for organic and paid campaigns. Collaborated with clients to ensure projects were on-brand and compelling. Utilized analytics and AI-driven insights to optimize media buys and ad placements (Google AdWords, META/Facebook, YouTube). Improved lead generation and awareness for a large non-profit focused on enterprise automation training and cybersecurity. Identified and profiled target buyer personas for multiple industries.
Led the migration and implementation of automation platforms, ABM tools, and multiple marcom tools, enhancing operational efficiency by 40%. Designed and instituted a comprehensive customer sales journey, increasing customer retention rate by 30%. Improved demand operations and strategies across sales, creative, and the C-suite, resulting in a 25% increase in revenue. Tracked analytics to ensure global field marketing activities delivered ROI, adjusting strategies to increase ROI by 20%. Created and managed digital campaigns for field marketing events, including webinars, increasing event attendance by 50%. Contributed to over $10.88M in marketing sourced revenue and $11.8M ARR, surpassing 2020 totals by June 2021. Increased SEO traffic by 234%, resulting in over 32k unique monthly visitors. Collaborated to develop targeted content for campaigns, nurture, SEO, and events, enhancing demand generation effectiveness by 30%. Developed strategies for events, upsell, prospect engagement, and customer engagement, leading to a 20% increase in engagement. Generated over 700 net new leads in the first six months of 2021, converting them to MQLs or beyond. Refined the security buyer persona, shortening the sales cycle by 25% and improving the customer journey. Contributed to the creation and execution of go-to-market strategies for new product launches, resulting in a 20% increase in market penetration.
Increased monthly web visitors from 38k to 60k and social media followers by over 20k. Managed a paid media budget for brand awareness and digital campaigns, optimizing spend to achieve a 25% increase in ROI. Developed marketing programs that contributed to a 34% increase in sales. Instituted a consumer marketing content strategy for sales initiatives, events, and territory expansion, increasing engagement by 30%. Managed social media platforms and campaigns (paid and organic), creating content that increased engagement by 40%. Planned, managed, and produced content for digital communities, company events, vendors, and partnerships, resulting in a 25% increase in event participation. Led internal and external marketing communication teams and vendors, ensuring consistent brand messaging. Marketed directly to distributors, wholesalers, retail outlets, and consumers, increasing brand reach by 30%. Developed go-to-market strategies with sales teams for new products and territories, achieving a 20% increase in market share. Managed a $400k monthly budget with a focus on channel sales, optimizing spend to achieve a 35% increase in sales.