United States
Overseeing Voxpopme's marketing, SDRs and BDRs, I'm designing and building the flywheel that will drive Voxpopme's next wave of revenue growth. Director to VP in 7 months, VP to Executive Team in 18 months, Executive Team to SVP in 6 months based on measurable GTM results.
Pavilion is fueled by an international community of sales, marketing, success, and RevOps leaders from the world’s fastest growing companies. Together, we teach new skills, forge meaningful connections, and help our companies grow.
Software developers are influencing more B2B purchasing decisions, but they don't engage with marketing. Instead, they want hands-on experience with your product, take product courses, see sample code, and read the documentation. They want education, not marketing. Appsembler helps B2B software companies build product universities to attract and activate developers. It is used by Snowflake, Dremio, Redis, Progress Software, InterSystems, ARRIA NLG, StreamNative, Cybereason, Hummingbot, and Kong HQ. Business/Strategic Initiatives - Defined and created a new tech category: developer education platform - Contributed to due diligence that closed a seed round - Led Appsembler's pivot into a developer education platform Marketing & Growth Results - Lead volume up 24% - % of leads that are ICP up 60% - Visitor-to-lead conversion up 13% - Website visitors up 17% - SEO visibility up 879% - SEO average rank up 22%